In this Business as "Un"usual event led by Red Caffeine CEO Kathy Steele, our SEO Expert Victor Lopez offered an insightful exploration into the latest SEO trends. From AI's integration into SEO to adapting new search technologies like Search Generative Experience (SGE) and Answer Engine Optimization (AEO), we explored advanced strategies to help you get ahead.
CEO of Red Caffeine, Kathy Steele, and Wealth Manager Ed Barone delved into the essential strategies and considerations for preparing your business for a successful transition. They emphasized the importance of starting the planning process early, exploring various exit strategies, and building a business that is attractive to potential buyers.
In case you missed our November Business as “Un”usual livestream, we talked to Kevin Fett (Ion Exhibits) and Glen Ruggiero (On Location) about how companies can get the most out of their 2024 trade show events.
In a very special Business as “Un”usual livestream, Kathy Steele welcomed Red Caffeine Vice President of Client Services, Amy Anderson, Account Director, Christiana Henry, and Senior Content Marketing Manager, Bill Skowronski, to share their insights regarding long-term planning as companies look ahead to 2024.
Every company understands the importance of selling its own products and services. But, far fewer companies connect the dots between how they communicate with their customers and how they communicate with their own employees.
In case you missed it, our latest Business as “Un”usual livestream event featured special guests John Jankowski (Sales Xceleration) and Bob Lambert (Samurai Business Group) along with guest co-host Tom Latourette (3M Learning).
At every step in the customer journey, there are opportunities to leverage artificial intelligence. Unfortunately, too many companies are jumping into technology without first determining which questions they’re trying to answer, what they want to measure, and how they hope to create value for their customers–and themselves.
Special guest and president of Buyer Persona Institute (BPI), Jim Kraus joined us to share how the organization has become the gold standard for marketers and sales professionals who want to better understand their buyers in order to sell to them more effectively.
The employee-employer relationship has changed–perhaps forever. Current research shared by our Business as ‘Un’usual guest, Mary Lynn Fayoumi, gives all business leaders a few important things to consider.
Email marketing is an incredibly powerful tool when it’s done right. Unfortunately, most sales and marketing professionals never learn how to be effective. They’re told it’s all a numbers game and they just have to keep hitting “send.”
Why does market volatility matter to your Business? As leaders, while we know we can't control those broader factors, it's our responsibility to make data-driven decisions to maintain the health of our companies and ensure profitability. As a growth consultancy, Red Caffeine looks at macroeconomic forecasts and global trends to help our clients build a Grow-to-Market™ plan that strategically addresses staffing, cost management, sales, and investments in technology. In this session of Business as "Un" usual, our panel of industry experts, Jason Turner, Terry Bressler, and Spencer Yurkowitz, dove into some of the unique factors we face in 2023.
If you’re leading a company, you know how difficult it is to look past this quarter’s priorities or take time to disconnect from your work. Fortunately, Rob Dube developed The 10 Disciplines in order to help high performers gain a little space in their lives so they can make better decisions and get where they want to go faster. In this Business as “Un”usual webinar, Red Caffeine CEO, Kathy Steele, and M3 Learning Managing Partner, Tom Latourette, walked through The 10 Disciplines with Rob, ranking themselves and creating an action plan to improve in these key areas.
In case you missed it, we covered a lot of ground with guest Chris McKee (Venturity Financial Partners) and co-host Tom Latourette (M3 Learning) on Business as ‘Un’usual. Chris walked us through the process his team took to identify why clients were leaving Venturity Financial Partners and which factors were controllable. That process cut their controllable attrition rate in half, while also uncovering a wealth of insight and even a new practice area opportunity.
In case you missed it, Mike Remke and Matt Butler from Bonsai Data Solutions gave us a ton of insight into choosing smart tech platforms to fuel growth. Co-host Joseph Gurreri from Insperity and Red Caffeine CEO, Kathy Steele, led the conversation in our live Business as ‘Un’usual webinar, which you can rewatch here.
Rob Johnson (President, Rob Johnson Communications) joined Tom Latourette (Managing Partner, M3 Learning) and Red Caffeine CEO, Kathy Steele to discuss Winning the Virtual Room: How to Excel in Online Presentations. If you missed this Business as ‘Un’usual webinar, Rob shared his expertise presenting on camera as a CBS news anchor and an executive media trainer. He also explained how to prepare for a presentation that connects with a large audience or a small group.
In case you missed Thursday’s webinar, moderator Ami Kassar (CEO, MultiFunding) discussed Innovative Ways to Fund Your Business Growth with Red Caffeine CEO Kathy Steele and a roundtable of industry leaders, including Lilli Zakarija (President, EdgeOne Medical), Stephen Olds (CEO, Exegistics), and Stacey Bales (President, Bales Metal Surface Solutions)
In case you missed it, we talked with Chris Arndt, the Director of ORBA’s Cloud CFO Services to pull back the curtain on what your customers are worth to your business and how to decide which customers to focus your investments in.
In case you missed it, we talked with Doug Farren from Ohio State’s National Center of the Middle Market on all things mid-market to give business owners, HR managers and other stakeholders the clarity and confidence to conquer the year ahead.
In case you missed it, we covered a lot of ground on the shifting trends in recruitment and retention with Mary Lynn Fayoumi, President and CEO of HR Source.
In case you missed it, we covered a lot of ground on the impact 2022 market predictions can have on your business and private investment growth strategies
In case you missed it, we covered a lot of ground on growing your business through machine learning and artificial intelligence with Niko Pipaloff, CEO and Founder of Hybrid Intelligence.
In case you missed it, we covered a lot of ground on the variety of unique hiring and retention challenges business leaders face..
In case you missed it, we heard from Patrick Rooney, CEO of Seventh Echo.
In case you missed it, we heard from Chitra Iyer, Principal Consultant & Co-Founder of Kairoz Partners.
Nicole discussed how ecommerce can accelerate growth in manufacturing sales when you bring customer insights from your sales team along the way.
In case you missed it, we heard from Jonathan Schroeder, President of 3D Platform.
Deliver More Value (and Satisfaction) to Your Customers While Maximizing Your Profit
Fostering an Instinct Culture to Provide Exceptional Experiences Most of the Time
The Landscape Of Selling Has Changed. Your Selling Strategy Needs To Keep Up.
There are Nine Growth Lanes an organization can take to scale.
In case you missed it, we heard from Doug Farren, Managing Director of the National Center for the Middle Market.
Real-life stories about Anchor Harvey’s successes and lessons learned over the last 18 months.
Learn how the future of 2021 might impact your business and get insights on what you can do to better prepare for a year of success.
As a smart career move, utilizing organizations in your chosen field allows you to develop your skills, make connections, and build your self confidence.
Addressing Diversity: Hiring for and maintaining diverse and inclusive work environments
You’re going to love working with us, and here’s why: Building an Exceptional Client Experience
Learn how each methodology has improved and strengthened Kevin's team and his company.
Adapting and responding swiftly, but soundly is critical. And this webinar has you covered!
Ideal for leaders and employees looking ready to go beyond innovation as a buzzword and truly make a change in their organization.
We’re in a career and workplace revolution, where businesses need to quickly find ways to adapt or they will disappear. So what do all thriving companies have in common? In one word - agility.
The FedEx Express® brand is synonymous with urgent deliveries but, over the past six months, even this 36 billion dollar company wasn’t immune from the pandemic’s business challenges.
Top business advice is not easy to come by, but finding the go-to people during a crisis can be critical to success.
The time is NOW to reset your strategic plan for growth, innovation, technology, and culture.
Chris shows us how you can build trust with potential customers, increase your conversion rate AND build SEO value for your website - all by using reviews!
Jim speaks to why CARR Machine & Tool is preparing for the reshoring revolution with the 3 C's of business: Culture, Capacity, and Capabilities
Crafts joins COVID-19 outbreak fight by rapid-production of the tooling needed to accelerate test kit production
Mark talks about how Get Maine Lobster has successfully navigated the highs and lows of 10x more orders