facebook logo
Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs

Tom Latourette

Managing Partner
M3 Learning

Join host Kathy Steele and guest Tom Latourette for a Livestream event designed to transform your sales methodology. As Managing Partner at M3 Learning, Tom brings over two decades of experience in aligning sales strategies with the nuanced needs of customers. This session will dissect the importance of validating clients' concerns, establishing yourself as an irreplaceable ally, and engaging customers with a customized approach. Learn how to foster relationships that extend beyond transactions, ensuring clients recognize the concrete value in your solutions.

Session Takeaways

  • Learn how to make your clients feel validated rather than overloaded
    with information
  • Transition from being an order-taker to becoming an
    indispensable strategically
  • Discover how to customize the information you share with potential clients so they stay engaged
Tom Latourette

Get To Know Tom Latourette:

Meet Tom Latourette, a seasoned veteran in the realm of sales and marketing and your guide to mastering the sales process. With a distinguished career that began as the VP of Sales and Marketing at SBR, Inc., Tom has dedicated over two decades to refining the art and science of sales, embodying the principles of M3 Learning since the year 2000. His journey through the ranks has given him a profound understanding of the sales landscape and a keen insight into the nuanced challenges faced by those within it.

Tom's philosophy has transformed the productivity levels of both sales managers and sales professionals alike. His approach is deeply rooted in real-world experience, offering a perspective that is both unique and immensely valuable to anyone looking to enhance their sales strategy.

Beyond his professional accolades, Tom's personal commitment to the growth and success of his teams is evident. He has lived the very teachings of Skip Miller, applying the foundational tenets of M3 Learning to achieve remarkable success across various companies. Tom's leadership is characterized by a genuine desire to instill a culture of ownership and excellence in sales teams, driven by the belief that such a transformation is not only possible but essential for sustained success.

LEARN MORE ABOUT Tom Latourette

Have A Story To Tell?

Are you or someone you know doing Business As "Un"usual? If you're pushing conventional boundaries or taking an innovative approach to growth, let us know. Then, you could be a future guest speaker on our livestream series!

Our Sponsors

Our sponsors are more like partners, so we coined the word “spartnership.” Why? Our spartners can help bring value to your business. Get to know them by clicking on their logos below.

Catch Up On Past Livestreams