Modern Sales Meets Old-School Smarts:
Using Timeless Skills with Today’s Tech

Modern Sales Meets Old-School Smarts:
Using Timeless Skills with Today’s Tech

Let’s face it, today’s buyers are skeptical, the tech stack is bloated, and cold outreach is colder than ever. To break through, you don’t need more tools; you need better judgment, deeper trust, and the skills to blend timeless strategies with modern tactics.

What to Expect:

This session breaks down what salespeople are actually struggling with, from inbox overload to cold-call fatigue, and explores how to use tools like AI without losing your edge. You’ll hear honest takes, real scenarios, and battle-tested strategies from Red Caffeine CEO, Kathy Steele, Author of Networking in the 21st Century on LinkedIn, David J.P. Fisher, and Managing Partner at M3 Learning, Tom Latourette.

What You’ll Learn:

  • Understand how buyer expectations, technology, and trust have reshaped the sales process and what it takes to stay relevant and effective today
  • Learn ways to combine foundational sales techniques like curiosity, listening, and relationship-building with the latest tools, including social platforms and AI
  • Gain practical tips to help you lead, train, and equip your sales teams
  • Get a pulse check on what’s keeping other sales professionals up at night
  • Hear expert takes on some of the toughest sales scenarios

Watch the replay and learn how to stay sharp in a distracted, data-heavy world.

“AI can give you the most accurate dossier ever—but if you don’t know how to start a real conversation, it’s just noise.” - David J.P. Fisher

Guest

David J.P. Fisher
Author of
Networking in the
21st Century on LinkedIn

known as D. Fish to everyone (except his mom), David J.P. Fisher’s passion for growth and development has allowed him to influence thousands of others…

known as D. Fish to everyone (except his mom), David J.P. Fisher’s passion for growth and development has allowed him to influence thousands of others during his professional career. Today, as a coach, speaker, author, and president of RockStar Consulting he continues to create a powerful impact on individuals and organizations as he works to help them become RockStars! A recognized expert in professional sales, networking, and entrepreneurship, he is a Sales Hall of Fame inductee and is a collaborator with LinkedIn on content for their Sales Solutions and Marketing Solutions Blogs. He has contributed articles and insights to Hubspot, SalesHacker, Salesforce’s Sales Blog, Career.com, Orbit Media, and Spin Sucks. He has also written 12 books, including the best sellers Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection and Networking in the 21st Century: Why Your Network Sucks and What to do About It. David’s background combines entrepreneurial sales experience with strategic and academic training. While getting his history degree at Northwestern University, he worked for Cutco Cutlery, quickly becoming one of the top sales representatives in the country. After graduating, he ran a top Chicago office for Cutco/Vector, training over 1,500 salespeople, and then went into sales management for Brinks Security. It was these experiences that gave him the foundation to start RockStar Consulting. David lived for years next to a beautiful cemetery that reminded him every morning of how precious life is. He currently lives outside of Chicago with his family. He is a speaker, coach, father, salesman, writer, husband, meditator, marketer, musician, son, friend, brother, slam poet, comedian, salsa dancer, lover of life, teller of bad jokes, yoga enthusiast, and about average cook.
Read David's Bio

Co-Host

Tom Latourette
Managing Partner
M3 Learning

Tom Latourette is a seasoned veteran in the realm of sales and marketing and your guide to mastering the sales process. With a distinguished career…

Tom Latourette is a seasoned veteran in the realm of sales and marketing and your guide to mastering the sales process. With a distinguished career that began as the VP of Sales and Marketing at SBR, Inc., Tom has dedicated over two decades to refining the art and science of sales, embodying the principles of M3 Learning since the year 2000. His journey through the ranks has given him a profound understanding of the sales landscape and a keen insight into the nuanced challenges faced by those within it. Tom's philosophy has transformed the productivity levels of both sales managers and sales professionals alike. His approach is deeply rooted in real-world experience, offering a perspective that is both unique and immensely valuable to anyone looking to enhance their sales strategy. Beyond his professional accolades, Tom's personal commitment to the growth and success of his teams is evident. He has lived the very teachings of Skip Miller, applying the foundational tenets of M3 Learning to achieve remarkable success across various companies. Tom's leadership is characterized by a genuine desire to instill a culture of ownership and excellence in sales teams, driven by the belief that such a transformation is not only possible but essential for sustained success.
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Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathleen Steele brings more than 30 years of experience helping mid-market companies turn strategy into growth. A seasoned entrepreneur, board member, and advisor, she works…

Kathleen Steele brings more than 30 years of experience helping mid-market companies turn strategy into growth. A seasoned entrepreneur, board member, and advisor, she works with leaders navigating complex challenges—from launching first-mover technologies and repositioning legacy brands to scaling for acquisition or succession. Her work has driven award-winning rebrands, doubled company revenues, and helped founders get acquired by industry giants. With a sharp eye on the future and deep roots in branding, marketing, and organizational strategy, Kathleen helps companies not just grow—but grow with purpose.
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