Eric Bergrenn, an expert in customer value management (CVM). He is a B2B Marketing Professor at Northwestern University’s Kellogg School of Management and the founder of a leading customer value strategy firm, Axios Partners. Recognizing that a servant leadership approach produced better results for organizations, Eric demonstrates how to achieve sustainable growth and profitability by delivering more value to your customers.
In case you missed it, Eric discussed how to price your product or service based on its value and differentiation.
Today's B2B businesses face dynamic challenges, including increased competition and rising consumer expectations. For both buyers and sellers, the key to success is finding a compelling business use case to justify investments and an ability to measure that value following implementation. The customer value management (CVM) model helps businesses achieve this alignment while maximizing their growth potential and delivering more value to their customers.
Here's what we learned about CVM:
Do you want to learn more about customer value management techniques? Eric recommends the book Value Merchants.
Are you or is someone you know doing Business As ’Un’usual? Pushing conventional boundaries or taking an innovative approach to business? Let us know about it and you could be a future guest speaker on our webinar series!