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Discover the tips that Expert Presenters rely on most

Discover the tips that Expert Presenters rely on most

Rob Johnson (President, Rob Johnson Communications) joined Tom Latourette (Managing Partner, M3 Learning) and Red Caffeine CEO, Kathy Steele to discuss Winning the Virtual Room: How to Excel in Online Presentations. If you missed this Business as ‘Un’usual webinar, Rob shared his expertise presenting on camera as a CBS news anchor and an executive media trainer. He also explained how to prepare for a presentation that connects with a large audience or a small group. 

Here’s what we learned:

  • First impressions matter. So, consider the setting and the environment when choosing what to wear and where to present, but also be authentic to who you are.
  • Your presentation content is important, but your tone of voice and persona is what will help you connect with people and win the day 90% of the time.
  • Know thyself. Be sure you allow yourself whatever sleep, meditation, or caffeine you need to perform your best. 
  • Preparation is key. The extra step is worth the work.
  • Whether presenting to a large audience or a small group, make them focus on you.
  • Know who your audience is and what matters to them in order to connect.
  • Consider using a structure that includes a story, a statistic (from the story), and a soundbite in order to make your message more relatable and meaningful. 
  • Start with a 15-30 second elevator pitch that quickly explains what you do, who you do it for, why you do this, and your value proposition–and then STOP talking. This is just the appetizer for the rest of the meal.
  • Prepare a few planted questions in case no one in the audience comes forward with a question of their own.
  • Know and prioritize the central messages you want to impart on this audience at this moment–and reiterate them in a variety of ways throughout your presentation.
  • Use your slides as a reference point or a guide, not a script.
  • Incorporate a poll question early in your presentation to understand your audience.
  • Even if you don’t want to directly answer a question, always acknowledge it, so the person feels heard.

Thank you Rob, Tom, and everyone who joined us!

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