Business As Unusual | Leadership & Growth Livestream

August 20, 2026
at Noon CT

Is Your Growth Strategy Built for the Business You’re Becoming?What Leaders Are Prioritizing — and How to Align Your Market Position, Sales, Operations, and Team Around What Comes Next.

Is Your Growth Strategy Built
for the Business You’re Becoming?
What Leaders Are Prioritizing — and How to Align Your Market Position, Sales, Operations, and Team Around What Comes Next.

Growing businesses rarely stand still.

Markets shift. Customer expectations evolve. New opportunities emerge. Yet many organizations continue operating with the same positioning, processes, and go-to-market strategy that helped them succeed years earlier.

Eventually, there’s a gap between the business you’ve become and the way your business is perceived—internally, externally, or both. That’s when growth becomes about much more than marketing.

In this Business as “Un”usual conversation, Kathy Steele is joined by Red Caffeine Growth Consultants Amy Anderson, Christiana Henry, and Callie Sierra to discuss what happens when companies outgrow their current strategy, and how leaders can prepare their organizations for what’s next.

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What to Expect:

Drawing from real client experiences across manufacturing, professional services, and other B2B organizations, Kathy and a panel of growth consultants will explore how growth consulting helps businesses navigate changing markets, evolving customer needs, leadership transitions, expanded capabilities, and new business models.

Together, they’ll discuss why successful growth requires alignment across market positioning, operations, sales, talent, culture, and execution.

Whether your organization is entering a new market, expanding capabilities, repositioning your brand, or simply feeling that your business has outgrown its current approach, this conversation will provide practical insights to help you plan your next move.

Session Highlights:

Identify the signals that your current growth strategy may no longer match the business you’re becoming
Understand why growth challenges often require more than marketing execution
See how market shifts, customer expectations, and internal capabilities shape business evolution
Unlock the value of an outside perspective when leadership teams are too close to the business to see what’s next
See how Red Caffeine partners with organizations to align strategy, positioning, operations, and execution around long-term business outcomes

Register to learn how growth-minded organizations are building strategies for the business they’re becoming, not the business they’ve always been.

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Meet the Guest Speakers & Host

Guest

Amy Anderson
VP Of Client Services
Red Caffeine

Amy Anderson leads Red Caffeine’s client services team and works directly with organizations to turn business goals into actionable growth strategies. A results-driven problem solver…

Amy Anderson leads Red Caffeine’s client services team and works directly with organizations to turn business goals into actionable growth strategies. A results-driven problem solver with 20 years of client services experience, she brings expertise across brand strategy, lead generation, employer branding, and integrated marketing for both B2B and B2C organizations. Known for combining strategic focus with strong emotional intelligence, Amy helps leadership teams connect market opportunities with the internal changes needed to deliver on them. Her work spans industries including manufacturing, professional services, financial services, consumer products, and real estate.

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Guest

Christiana Henry
Account Director
Red Caffeine

Christiana Henry is an Account Director and strategic consultant at Red Caffeine, where she builds collaborative client relationships and develops multichannel strategies that support long-term…

Christiana Henry is an Account Director and strategic consultant at Red Caffeine, where she builds collaborative client relationships and develops multichannel strategies that support long-term business growth. She brings more than 20 years of experience in digital marketing, strategic consulting, and client services, with a background spanning both large and boutique agencies. With experience across B2B, manufacturing, technology, consumer products, and digital advertising, Christiana helps clients translate complex business challenges into focused strategies and coordinated action. Her relationship-driven approach, attention to detail, and outside perspective allow her to challenge established thinking while keeping teams aligned around the larger business objective.

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Guest

Callie Sierra
Strategic Account Director
Red Caffeine

Callie Sierra is a Strategic Account Director at Red Caffeine with more than 20 years of experience driving brand strategy and growth for B2B organizations.…

Callie Sierra is a Strategic Account Director at Red Caffeine with more than 20 years of experience driving brand strategy and growth for B2B organizations. Her expertise spans positioning and messaging, go-to-market planning, demand generation, content strategy, and analytics, allowing her to connect decisions across the full marketing and growth function. Equal parts analytical and creative, Callie helps organizations understand what the market is asking of them and build the strategy, narrative, and internal alignment needed to respond. Her experience includes technology, SaaS, fintech, professional services, legal, public-sector, and commerce organizations, as well as agency leadership and entrepreneurship.

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Connect with Callie

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathy is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathy has successfully guided the management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception, and drove new customer acquisition.

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Catch up on Past Livestreams

We do our best to build each Business as “Un”usual livestream event around evergreen topics, so you can find valuable insights from our entire library of content.

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