June 18, 2026
at Noon CT

June 18, 2026

Building an AI-Ready Business:
How to Move Beyond Productivity Hacks

Business as unusual June 18th webinar, man in suit on left Justin True and Kathy steele CEO Red Caffeine on the right

Building an AI-Ready Business:
How to Move Beyond Productivity Hacks

The AI gap is widening. Some companies are building the structure to use AI across the business, while others are still deciding where to begin.

In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele is joined by Justin True, Founder and AI Advisor at JDT Advisors, to explore what it actually takes to build an AI-ready organization.

Together, they’ll discuss how growth-minded companies are approaching AI strategically to modernize operations, strengthen execution, and increase enterprise value.

This conversation is not about AI hype, futuristic predictions, or productivity shortcuts. It’s about leadership readiness, workflow transformation, governance, operational scalability, and how organizations can move from fragmented experimentation to intentional adoption.

BAU - Justin True - June 18, 2026
A collage showing Data analysis chart 2026 and professionals doing meetings

What to Expect:

  • Understand why AI readiness is becoming a leadership and operational issue
  • Explore the growing divide between organizations operationalizing AI and those reacting to it
  • Learn how businesses are embedding AI into workflows, systems, and operational processes
  • Gain insight into governance, secure AI environments, and responsible adoption
  • Discover how AI readiness can impact scalability, efficiency, and enterprise value
  • Learn practical starting points for organizations unsure where 
to begin

If your organization is already experimenting with AI but struggling to create a more structured approach, this session will help you better understand what operational readiness actually requires.

Register now to learn how to move beyond productivity hacks and start building a more AI-ready business.

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Meet the Guest Speaker & Host

Guest

Justin True
Founder and AI Advisor
JDT Advisors

Justin True is Founder and AI Advisor at JDT Advisors, where he helps organizations assess AI readiness, identify implementation opportunities, and operationalize AI in practical,…

Justin True is Founder and AI Advisor at JDT Advisors, where he helps organizations assess AI readiness, identify implementation opportunities, and operationalize AI in practical, scalable ways. With a career spanning marketing strategy, enterprise technology, operational transformation, and digital infrastructure, Justin has worked with organizations ranging from startups to Fortune 500 brands across more than 35 industries. An early AI adopter, Justin combines strategic leadership with hands-on operational expertise to help businesses move beyond experimentation and build intentional AI systems that support growth, workflow modernization, and long-term enterprise value. Today, Justin partners with leadership teams to align AI strategy with operational realities through governance, training, workflow transformation, and secure implementation planning.
Read Justin's Bio

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathy is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathy has successfully guided the management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception, and drove new customer acquisition.
Read Kathy's Bio

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Catch up on Past Livestreams

We do our best to build each Business as “Un”usual livestream event around evergreen topics, so you can find valuable insights from our entire library of content.

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Mid-market leaders face rising costs, shifting buyer behavior, and growing pressure to do more with less, yet most still budget by tweaking last year’s numbers. That outdated approach no longer matches what it takes to drive demand, win attention, and stay competitive.
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As wages rise and customers push back on higher prices, business leaders are stuck between supporting their people and protecting their margins.
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Business as “Un”usual • October 9, 2025

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Business as “Un”usual • September 7, 2023

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Business as “Un”usual • September 7, 2023

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Business as “Un”usual • September 7, 2023

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Outbounding:
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Business as “Un”usual • September 7, 2023

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The Economic Scenarios You Need to Prepare for in 2023

Business as “Un”usual • September 7, 2023

Kathy Steele, Jason Turner, Terry Bressler, Spencer Yurkowitz

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Business as “Un”usual • September 7, 2023

Kathy Steele, Rob Dube

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Business as “Un”usual • September 7, 2023

Kathy Steele, Janet Viane

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The Talent Variable in the Growth Process

Business as “Un”usual • September 7, 2023

Kathy Steele, Tim Schumm

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Exceptional Client Experiences

Business as “Un”usual • September 7, 2023

Kathy Steele, Chris McKee

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You’re Carrying Too Many Technology Platforms. Here’s How to Choose What to Keep.

Business as “Un”usual • September 7, 2023

Kathy Steele, Mike Remke, Matt Butler

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Watch the Replay
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Discover the Tips That Expert Presenters Rely on Most

Business as “Un”usual • September 7, 2023

Kathy Steele, Rob Johnson

Rob Johnson (President, Rob Johnson Communications) joined Tom Latourette (Managing Partner, M3 Learning) and Red Caffeine CEO, Kathy Steele to discuss Winning the Virtual Room: How to Excel in Online Presentations. If you missed this Business as ‘Un’usual webinar, Rob shared his expertise presenting on camera as a CBS news anchor and an executive media trainer. He also explained how to prepare for a presentation that connects with a large audience or a small group. 
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Growing Your Mid-Market Company in 2022

Business as “Un”usual • September 7, 2023

Kathy Steele, Doug Farren

In case you missed it, we talked with Doug Farren from Ohio State’s National Center of the Middle Market on all things mid-market to give business owners, HR managers and other stakeholders the clarity and confidence to conquer the year ahead.
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Learn How and Where to Invest in Your Company’s Growth

Business as “Un”usual • September 7, 2023

Kathy Steele, Ami Kassar

In case you missed Thursday’s webinar, moderator Ami Kassar (CEO, MultiFunding) discussed Innovative Ways to Fund Your Business Growth with Red Caffeine CEO Kathy Steele and a roundtable of industry leaders, including Lilli Zakarija (President, EdgeOne Medical), Stephen Olds (CEO, Exegistics), and Stacey Bales (President, Bales Metal Surface Solutions)
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Understand Your Customers’ Value to See How Fast You Can Grow

Business as “Un”usual • September 7, 2023

Kathy Steele, Chris Arndt

In case you missed it, we talked with Chris Arndt, the Director of ORBA’s Cloud CFO Services to pull back the curtain on what your customers are worth to your business and how to decide which customers to focus your investments in.
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Lessons in Badassery: Creative Recruitment and Retention

Business as “Un”usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi

In case you missed it, we covered a lot of ground on the shifting trends in recruitment and retention with Mary Lynn Fayoumi, President and CEO of HR Source.
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Supply Chain, Labor Market, Inflation.
Oh My!

Business as “Un”usual • September 7, 2023

Kathy Steele, Claire Ellerhost, Michael Rarey, Terry Bressler

In case you missed it, we covered a lot of ground on the impact 2022 market predictions can have on your business and private investment growth strategies
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Customer Advocacy: Your Most Powerful Sales Pitch

Business as “Un”usual • September 7, 2023

Kathy Steele, Patrick Rooney

In case you missed it, we heard from Patrick Rooney, CEO of Seventh Echo.
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eCommerce in Manufacturing – The Keys to Success

Business as “Un”usual • September 7, 2023

Kathy Steele, Nicole Westenberger

Nicole discussed how ecommerce can accelerate growth in manufacturing sales when you bring customer insights from your sales team along the way.
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What Machine Learning Can Teach Your Business.

Business as “Un”usual • September 7, 2023

Kathy Steele, Niko Pipaloff

In case you missed it, we covered a lot of ground on growing your business through machine learning and artificial intelligence with Niko Pipaloff, CEO and Founder of Hybrid Intelligence.
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Growth Lanes: Focus on Human Capital

Business as “Un”usual • September 7, 2023

Kathy Steele, Sean Helsel, Rae Ali

In case you missed it, we covered a lot of ground on the variety of unique hiring and retention challenges business leaders face..
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Strategic Partnerships That Work

Business as “Un”usual • September 7, 2023

Kathy Steele, Jonathan Schroeder

In case you missed it, we heard from Jonathan Schroeder, President of 3D Platform.
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Quantify Client Value With Customer Value Management (CVM)

Business as “Un”usual • September 7, 2023

Kathy Steele, Eric Berggren

Deliver More Value (and Satisfaction) to Your Customers While Maximizing Your Profit
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Building a Sustainable Enterprise-Wide Moment-by-Moment, Person-by-Person Customer Engagement Strategy

Business as “Un”usual • September 7, 2023

Kathy Steele, Diane S. Hopkins

Fostering an Instinct Culture to Provide Exceptional Experiences Most of the Time
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The Future of Sales

Business as “Un”usual • September 7, 2023

Kathy Steele, Tiffani Bova

The Landscape Of Selling Has Changed. Your Selling Strategy Needs To Keep Up.
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The Role of Data Analytics in Growth Planning

Business as “Un”usual • September 7, 2023

Kathy Steele, Chitra Iyer

In case you missed it, we heard from Chitra Iyer, Principal Consultant & Co-Founder of Kairoz Partners.
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Will the Mid-Market Lead Our Nation’s Recovery?

Business as “Un”usual • September 7, 2023

Kathy Steele, Doug Farran

In case you missed it, we heard from Doug Farren, Managing Director of the National Center for the Middle Market.
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Empowering Women With a Growth Mindset

Business as “Un”usual • September 7, 2023

Kathy Steele, Loretta Boutot, Latoya Conners Gray, Mary Ellen Grom

There are Nine Growth Lanes an organization can take to scale.
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You’re Going to Love Working With Us, and Here’s Why: Building an Exceptional Client Experience

Business as “Un”usual • September 7, 2023

Kathy Steele, Chris McKee, Deanna Walker, Amy Anderson

You’re going to love working with us, and here’s why: Building an Exceptional Client Experience
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Women in Manufacturing 4.0: The Next Frontier

Business as “Un”usual • September 7, 2023

Kathy Steele, Allison Grealis

As a smart career move, utilizing organizations in your chosen field allows you to develop your skills, make connections, and build your self confidence.
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Where Are Markets Headed in 2021

Business as “Un”usual • September 7, 2023

Kathy Steele, Steven Ryan, Michael Rarey, Jeff Korzenik

Learn how the future of 2021 might impact your business and get insights on what you can do to better prepare for a year of success.
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From Sales Know-How to Marketing Wow!

Business as “Un”usual • September 7, 2023

Kathy Steele, Tom Lefaivre

Real-life stories about Anchor Harvey’s successes and lessons learned over the last 18 months.
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Reimagine Your Workplace: Be Ready for 2021

Business as “Un”usual • September 7, 2023

Kathy Steele, Mary Lynn Fayoumi

Adapting and responding swiftly, but soundly is critical. And this webinar has you covered!
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Innovation: Going Beyond the Buzzword

Business as “Un”usual • September 7, 2023

Kathy Steele, Moisés Noreña

Ideal for leaders and employees looking ready to go beyond innovation as a buzzword and truly make a change in their organization.
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Flex or Fade: Why Agility is More Important Than Ever

Business as “Un”usual • September 7, 2023

Kathy Steele, Marti Konstant

We’re in a career and workplace revolution, where businesses need to quickly find ways to adapt or they will disappear. So what do all thriving companies have in common? In one word - agility.
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Think Like FedEx Express® – Agility, Efficiency, Modernization, and Hiring

Business as “Un”usual • September 7, 2023

Kathy Steele, Emily Brown

The FedEx Express® brand is synonymous with urgent deliveries but, over the past six months, even this 36 billion dollar company wasn’t immune from the pandemic’s business challenges.
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Revitalize Your Recruiting: Hiring Best Practices for Today’s Workforce

Business as “Un”usual • September 7, 2023

Kathy Steele, Rick Curry

Addressing Diversity: Hiring for and maintaining diverse and inclusive work environments
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Building an Ownership Culture – GGOB, EOS, and ESOP

Business as “Un”usual • September 7, 2023

Kathy Steele, Kevin Mauger

Learn how each methodology has improved and strengthened Kevin's team and his company.
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Why the US’s Largest Industrial Park is Obsessed With Helping Businesses Thrive

Business as “Un”usual • September 7, 2023

Kathy Steele, Josh Grodzin

Top business advice is not easy to come by, but finding the go-to people during a crisis can be critical to success.
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The Time is Now to Reset Your Strategic Plan for Growth, Innovation, Technology, and Culture!

Business as “Un”usual • September 7, 2023

Kathy Steele, Janet Viane, Dean Debaise

The time is NOW to reset your strategic plan for growth, innovation, technology, and culture.
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Learn How You Can Build Trust With Potential Customers, Increase Your Conversion Rate and Build SEO Value for Your Website – All by Using Reviews!

Business as “Un”usual • September 7, 2023

Kathy Steele, Chris Campbell

Chris shows us how you can build trust with potential customers, increase your conversion rate AND build SEO value for your website - all by using reviews!
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Learn Why Carr Machine & Tool is Preparing for the Reshoring Revolution With the 3 C’s of Business: Culture, Capacity, and Capabilities

Business as “Un”usual • September 7, 2023

Kathy Steele, Jim Carr

Jim speaks to why CARR Machine & Tool is preparing for the reshoring revolution with the 3 C's of business: Culture, Capacity, and Capabilities
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Learn How Crafts Technology is Surviving Murphy’s Law… And a Pandemic.

Business as “Un”usual • September 7, 2023

Kathy Steele, Jeff Taylor

Crafts joins COVID-19 outbreak fight by rapid-production of the tooling needed to accelerate test kit production
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Learn How Get Maine Lobster Has Successfully Navigated the Highs and Lows of 10X More Orders

Business as “Un”usual • September 7, 2023

Kathy Steele, Mark Murrell

Mark talks about how Get Maine Lobster has successfully navigated the highs and lows of 10x more orders
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Looking for More M&A Insights?

Explore our full M&A resource hub with videos, downloads, and expert perspectives on how to maximize enterprise value before, during, and after a deal. See how Red Caffeine supports mid-market companies considering M&A as a growth path or exit strategy, and connect with a Growth Advisor to start the conversation.