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Learn how Crafts Technology is surviving Murphy's Law... and a Pandemic.

JEFF TAYLOR

Jeff is President & CEO of Crafts Technology, a 127 year-old manufacturer of wear parts, components, and custom tooling. Jeff has more than 32 years of experience in the world of manufacturing, including a variety of roles such as toolmaker, sales manager, and general manager. Crafts Technology, a 100% employee-owned enterprise, is experiencing exceptional growth by developing, leveraging, and deploying best-in-class strategies for maximizing organizational performance.

Contact Jeff Taylor at jtaylor@craftstech.net.

KEY TAKEAWAYS 

  • Build a culture of self-reliance and be ready to hold your course. 
  • Be bold and find the courage to go against the status quo.
  • Lean into your Strategic Plan (or create one if you do not already have one), then modify as needed. Don’t let the pandemic unseat you; use your Value Proposition to your advantage as it’s why you have been successful so far.
  • Once you move beyond your initial “fight or flight” reaction, you can identify possibilities for growth. Seize opportunities that focus and align with your overall strategy.
  • Murphy’s Law happens, and it’s up to you as a leader to stay collected. If you panic, those around you will panic. Stay calm, and your team will follow.

DOWNLOAD THE RESPONSE PLAN         VIEW VIDEO FROM INTERVIEW

BUSINESS AS
"UN"USUAL

August
19th, 2021
LIVE AT
NOON CST

ECOMMERCE IN
MANUFACTURING -
THE KEYS TO SUCCESS

GUEST SPEAKER:
Nicole Westenberger

VP of Ecommerce & Marketing, Brady Corporation
HAVE A STORY TO TELL?

Are you or is someone you know doing Business As ’Un’usual? Pushing conventional boundaries or taking an innovative approach to business? Let us know about it and you could be a future guest speaker on our webinar series!