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Learn how Crafts Technology is surviving Murphy's Law... and a Pandemic.

Learn how Crafts Technology is surviving  Murphy's Law... and a Pandemic.


Jeff is President & CEO of Crafts Technology, a 127 year-old manufacturer of wear parts, components, and custom tooling. Jeff has more than 32 years of experience in the world of manufacturing, including a variety of roles such as toolmaker, sales manager, and general manager. Crafts Technology, a 100% employee-owned enterprise, is experiencing exceptional growth by developing, leveraging, and deploying best-in-class strategies for maximizing organizational performance.

Contact Jeff Taylor at jtaylor@craftstech.net.


  • Build a culture of self-reliance and be ready to hold your course. 
  • Be bold and find the courage to go against the status quo.
  • Lean into your Strategic Plan (or create one if you do not already have one), then modify as needed. Don’t let the pandemic unseat you; use your Value Proposition to your advantage as it’s why you have been successful so far.
  • Once you move beyond your initial “fight or flight” reaction, you can identify possibilities for growth. Seize opportunities that focus and align with your overall strategy.
  • Murphy’s Law happens, and it’s up to you as a leader to stay collected. If you panic, those around you will panic. Stay calm, and your team will follow.


FULL EVENT Transcript
These transcripts come from live conversations. Please excuse any typos or errors.

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