Is Acquisition the Right Growth
Strategy for Your Business?
What Every Mid-Market Leader Needs to Know

Is Acquisition the Right Growth
Strategy for Your Business?
What Every Mid-Market Leader Needs to Know

Acquisition isn’t just for private equity firms. For many mid-market companies, it can be a practical way to accelerate growth, access new talent, or expand into new markets. The challenge is knowing if it’s the right move for you.

What to Expect:

In this Business as “Un”usual Livestream session, host Kathy Steele, CEO of Red Caffeine, and Barnet Rogers, Managing Director of RFO Corporation, help you weigh organic growth against mergers/acquisitions so you can make more confident decisions. You’ll discover practical ways to finance deals, learn how to protect your people and customers during integration, and explore how mid-market businesses can compete in industries dominated by consolidation.

Session Highlights:

  • Learn how to evaluate when acquisitions make sense versus organic growth
  • Discover more about the full M&A lifecycle so you can anticipate what’s ahead
  • Explore ways to finance acquisitions using options beyond cash
  • Deepen your knowledge on how to safeguard culture and talent during integration
  • Learn how to identify red flags that signal it may be the wrong time or the wrong deal
  • Explore practical strategies mid-market companies use to compete with larger, PE-backed rivals

Watch the replay now and gain a clearer understanding of mergers and acquisitions as a growth path.

“M&A lets you buy scale, customers, and capabilities overnight. Organic growth builds slower, but with more control. The challenge is knowing which path fits your business.”
– Barnet Rogers

Guest

Barnet Rogers
Managing Director
RFO Corporation

Barnet Rogers serves as Managing Director at RFO Corporation (family office), leading investments across real estate, private credit, and private equity M&A. He pairs a…

Barnet Rogers serves as Managing Director at RFO Corporation (family office), leading investments across real estate, private credit, and private equity M&A. He pairs a finance and dealmaking toolkit with deep operating experience from roles including EVP of Corporate Development at Myers Power Products and SVP of Corporate Development and Interim CIO at Transcendia. Beyond his full-time role, Barnet advises small and mid-market leaders on when and how to use acquisitions for growth, from target strategy and diligence through post-close integration. Strengths span operations management, change management, team leadership, business strategy, corporate development, and business transformation. He holds a B.S. in Civil Engineering (cum laude) from Tufts University and speaks fluent English, French, and Spanish.
Read Barnet's Bio

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathy Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathy is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathy has successfully guided management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception and drove new customer acquisition.
Read Kathy's Bio

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