Business As Unusual - Livestream Series

August 14, 2025
at Noon CST

The Revenue
Reset Part 2

The Revenue Reset Part 2
How to Define & Win Blue Chip Clients

Sales shouldn’t feel like guesswork. If you’re still trying to scale without a clear strategy, an Ideal Client Profile (ICP), or consistency, it’s time to reset.

Register for the Livestream

Add Livestream to Calendar

Watch Previous Livestreams

What to Expect:

In this upcoming Livestream, Red Caffeine CEO Kathy Steele teams up with sales expert and Red Caffeine’s Sales Enablement Partner Scott Peterson to show you how to stop chasing the wrong leads and start closing the right ones, reliably.

This session is designed for mid-market leaders who need to move beyond rain-maker or founder-led selling and start scaling with a structured approach.

What You’ll Learn:

Learn how to define and focus on your Ideal Client Profile (ICP), or as Scott refers to them, Blue Chip Clients
Connect the dots between your big-picture goals and your day-to-day sales efforts
Learn how a clear, consistent sales strategy can help your team sell with confidence
Walk away with real tools to help your team close deals that actually move the needle

Register for Part 2 of The Revenue Reset and start building a sales strategy that wins the right clients—again and again

Let Us Know You’re
Attending the Livestream!

Signup below to get the livestream details delivered straight to your inbox or register with your favorite social login.

The Next Event Starts In:

3
Days

11
Hrs

48
Mins

59
Secs

Watch the Livestream on Your Favorite Platform:

Once the livestream begins, you can watch
it on the platform of your choice:

Meet the Guest Speaker & Host

Guest

Scott Peterson
Partner & Sales
Enablement Strategist
Red Caffeine

With over 20 years of experience in sales, management, and leadership, Scott Peterson knows how to build high-performing sales teams. He spent his first 13+…

With over 20 years of experience in sales, management, and leadership, Scott Peterson knows how to build high-performing sales teams. He spent his first 13+ years working with a fast-growing, yet highly disciplined organization that scaled from the two original founders into a global company with over 8,000 employees, driving more than $7 billion in revenue, and remains privately held. Scott has built & led winning teams at every step of his career by refining a tight strategy, streamlining a repeatable process, maximizing the structure and attracting, engaging and retaining top talent. He built his high-performing team from scratch in Boston, turned an underperforming team around in San Diego and evolved/transformed a top-performing office into a winning team in Chicago. In 2014, Scott founded Carver Peterson Consulting to help growth-minded entrepreneurs and organizations build high-performing sales teams, enabling them to win and retain more of the right clients and grow and scale sustainably. Over the last 9+ years, they've partnered with 100+ growing organizations and have a proven track record of driving healthy and profitable revenue. Based in Wisconsin, Peterson is an Oregon native. A former walk-on for the Oregon State University Men's Basketball team, the same qualities that served him as an athlete have directly translated to his business success. He is hardworking, goal-oriented, growth-minded, and a great teammate and leader. He and his beautiful wife, Molly, have three young kids: Grady, Camden, and Mila.

Read Scott's Bio

Connect with Scott

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathleen is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathleen has successfully guided management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception and drove new customer acquisition.

Read Kathy's Bio

Connect with Kathy

Our Sponsors

Our sponsors are more like partners, so we coined the word “spartnership.” Why? Our spartners can help bring value to your business. Get to know them by clicking on their logos below.

Become a Sponsor

Catch Up on Past Livestreams

We do our best to build each Business as “Un”usual livestream event around evergreen topics, so you can find valuable insights from our entire library of content.

View All Livestreams

The Revenue Reset Part 1: From CRM Chaos to Sales Clarity

Business As “Un”usual • July 10, 2025

Dayna Kramer, Kayla Portillo, Kathy Steele

Sick of CRMs that feel more like digital junk drawers than revenue machines? If your leads are stalling, your pipeline is leaky, and it feels like sales and marketing are working on separate planets, this video is for you!

Watch Replay

Modern Sales Meets Old-School Smarts

Business As “Un”usual • June 12, 2025

David J.P. Fisher, Tom Latourette, Kathy Steele

Let’s face it, today’s buyers are skeptical, the tech stack is bloated, and cold outreach is colder than ever. To break through, you don’t need more tools; you need better judgment, deeper trust, and the skills to blend timeless strategies with modern tactics.

Watch Replay

What the Heck is Happening  in Today’s Workforce?(Live Answers from an HR Expert)

Business As “Un”usual • April 24, 2025

Mary Lynn Fayoumi, Kathy Steele

Join Red Caffeine for a live, interactive session on May 8 exploring today’s most pressing workforce challenges, from DEI and AI in hiring to hybrid work and leadership readiness. Ask your questions and hear real-time insights from HR expert Mary Lynn Fayoumi.

Watch Replay

Driving Growth in Food Manufacturing: How One Company Differentiated Their Brand and Market Position

Business As “Un”usual • April 10, 2025

Kate Rome, Kathy Steele

As a fourth-generation, family-owned manufacturer, Rome knew they needed to evolve to stay competitive. But instead of following industry norms, they rewrote the rules, revamping their brand, reshaping their culture, and building a growth strategy that they own.

Watch Replay

ESOP Advantage: A Win-Win Succession Plan for Owners and Employees

Business As “Un”usual • March 14, 2025

Gary Gray, Kathy Steele

Have you heard of the “Silver Tsunami?” As baby boomer owners retire, family businesses are facing a wave of transitions—through succession, sale, or closure. With over half of U.S. small businesses owned by those 55+, the next five years will reshape the landscape of generational ownership. On this edition of Business as “Un”usual, we’ll explore Employee Stock Ownership (ESOP) as an option for exit.

Watch Replay

Sloan and The Cubs: Hitting Innovation Out of the Park

Business As “Un”usual • February 11, 2025

Kirk Allen, Kathy Steele

What do Sloan Valve Company and Wrigley Field’s ivy-covered walls have in common? A legacy built to last. As a fourth-generation leader of his family business, Sloan CEO Kirk Allen knows the challenges and opportunities of staying relevant in a fast-changing market. With insights on creating impactful partnerships, evolving leadership structures, and innovating for customer-centric growth, this session is your playbook for building a future-ready business.

Watch Replay

Strategic Leadership for a Fragmented World

Business As “Un”usual • January 16, 2025

Mark Parrott, Kathy Steele

The world is changing fast—economic shifts, political polarization, and societal divisions are reshaping how businesses operate. But leaders who can anticipate these changes have a chance to thrive. Watch Kathy Steele, CEO of Red Caffeine, and Mark Parrott, financial strategist and author of the top-rated book Meta-Trends and the Next Economy: Turn Potential Losses Into Major Profits, in this Business as “Un”usual Livestream. Together, they break down the economic shifts shaping the future.

Watch Replay

Beyond the Buzz—Using AI to Cut Inefficiencies & Elevate Creativity

Business As “Un”usual • December 13, 2024

Kristi Zuhlke, Kathy Steele

It’s no secret—AI is everywhere. But is your organization truly harnessing its power, or just following the trend? In this practical Business as "Un"usual event, Red Caffeine CEO Kathy Steele and CEO & Founder of Dott Technologies Kristi Zuhlke unpack a straightforward framework to help you utilize AI in a way that makes sense. Learn to save time on tasks that hold you back while amplifying the human element that drives your business.

Watch Replay

The Ensemble Approach to Business: Enhancing Sales Collaboration Through Improv

Business As “Un”usual • November 14, 2024

Erin Diehl, Kathy Steele, Tom Latourette

Is your team struggling to stay aligned during client interactions? Improv can help! Improv helps teams become more adaptive, creative, and collaborative by teaching them how to respond effectively in unpredictable situations and work together seamlessly.

Watch Replay

Headshots of two people in red circles over a photo of hands typing on a laptop

Thriving in Uncertainty:
HR Strategies for Economic, Technological, and Legislative Shifts

Business As “Un”usual • October 10, 2024

Mary Lynn Fayoumi, Kathy Steele

Are you prepared to lead your organization through the next wave of workforce changes? From the rise of AI-driven recruitment strategies to the growing trend of employees choosing stability over new opportunities, the way we attract, engage, and retain talent is shifting. Coupled with upcoming changes in employment legislation, 2025 is set to be a year of transformation for HR and business leaders. In this Business as "Un"usual Livestream replay, Mary Lynn Fayoumi, President and CEO of HR Source, and Kathy Steele, CEO of Red Caffeine, break down the trends and provide you with the tools to build a comprehensive and future-ready workforce strategy.

Watch Replay

Headshots of three people in red circles, positioned over a graphic of someone holding an AI hologram in their hand

B2B Growth Trends From Automation to Acquisition: What to Have On Your Radar for 2025

Business As “Un”usual • September 12, 2024

Amy Anderson, Bill Skowronski, Kathy Steele

B2B markets are evolving faster than ever, and staying ahead means knowing what trends to watch and how to adapt. This Business as "Un"usual event offers an exploration into the future of B2B growth, hosted by Red Caffeine's top experts including Amy Anderson, VP of Client Services, Bill Skowronski, Content Director at Red Caffeine, and Kathy Steele, CEO of Red Caffeine. During this highly engaging session, we explore the technology, strategies, and leadership approaches that will shape 2025 for mid-market companies. From leveraging AI and sales automation to adopting innovative customer engagement methods, this discussion is filled with insights designed to help you rethink your growth strategies. Whether you're planning to scale your business or optimize your current processes, this replay will provide the guidance you need.

Watch Replay

Headshots of two people in red circles over a photo of hands holding a puzzle piece that says "rebranding"

Rebranding for Long-Term Growth: A Must for Evolving Businesses

Business As “Un”usual • August 8, 2024

David Doyle, Kathy Steele

Explore the essential elements of rebranding for long-term growth with Kathy Steele, CEO of Red Caffeine, and David Doyle, CEO of Heidenhain Corporation. Together, they explore the strategic importance of rebranding beyond just a new logo

Watch Replay

Headshots of three people in red circles above a photo of a desk with coffee and a book on it

Discover the Power of Better Answers: Elevate Sales with Answer Intelligence (AQ)™

Business As “Un”usual • July 12, 2024

Brian Glibkowski, Tom Latourette, Kathy Steele

Your sales team needs to ask thought provoking questions AND give answers that connect with your clients! Much like a great dinner conversation, a great sales pitch incorporates a balance of talking and listening.

Watch Replay

Acquiring Success: M&A Strategies for Forward-Thinking Leaders

Business As “Un”usual • June 13, 2024

Remo Picchietti, Amy Anderson, Kathy Steele

This session is packed with insights into the world of mergers and acquisitions (M&A). Whether you're an experienced executive refining your acquisition strategy or just exploring M&A as a new avenue for growth, this Livestream has something for everyone. Join Kathy Steele, CEO of Red Caffeine, as she hosts a discussion with Remo Picchietti, VP of Strategy and Corporate Development at The Bowler Company, and Amy Anderson, VP of Client Services at Red Caffeine.

Watch Replay

Headshots of three people in red circles, positioned over a graphic of two islands connected by a bridge

Beyond the Pitch: Aligning Sales Strategies with Customer Needs

Business As “Un”usual • May 16, 2024

Kathy Steele, Tom Latourette

Sales is a process. In order to level up your entire sales team, you have to know what your top performers are doing behind the scenes to be successful. According to veteran sales trainer, Tom Latourette, they’re likely focused on positioning themselves as strategic partners instead of order takers.

Watch Replay

Headshots of three people in red circles, positioned over a photo of someone assembling a wooden puzzle

Enhancing Business Adaptability with Fractional Staffing Strategies

Business As “Un”usual • April 11, 2024

Kathy Steele, Mary Lynn Fayoumi

Learn about the mechanism of fractional staffing, including the evaluation of candidates, crafting roles that align with strategic business needs, and the cultural integration of fractional employees.

Watch Replay

Headshots of two people in red circles, positioned over a photo of a bearded man on a yellow couch giving a thumbs-up

The Branding Blueprint for Business Success

Business As “Un”usual • March 21, 2024

Kathy Steele, David Karbin

Revisit the insights shared by Kathy Steele and Vice President of Lexco Cable David Karbin as they discuss Lexco’s branding journey. With the help of Red Caffeine, Lexco has successfully navigated the complex process of a brand transformation, emerging as a standout leader in the wire rope industry.

Watch Replay

Headshots of two people in red circles, positioned over a photo of someone using a laptop

Navigating The Future Of SEO

Business As “Un”usual • February 17, 2024

Kathy Steele, Victor Lopez

In this Business as "Un"usual event led by Red Caffeine CEO Kathy Steele, our SEO Expert Victor Lopez offered an insightful exploration into the latest SEO trends.

Watch Replay

Headshots of two people in red circles over a photo of three professional women in a conference room

Insight-Driven Success: Mastering Customer Research for Business Growth

Business As “Un”usual • January 12, 2024

Kathy Steele, Ryan Paul Gibson

Ryan Paul Gibson provided invaluable insights into the world of customer research during our January Business as 'Un'usual livestream. He emphasized the critical role of understanding customer perspectives in developing effective business strategies.

Watch Replay

Headshots of two people in red circles, positioned over a photo of a large industrial warehouse

Why & How Orbitform Quickly Produced the Orbitform UVC Decontamination Chamber

Business As “Un”usual • January 9, 2024

Phil Sponslor , Kathy Steele

Phil's supervision of Orbitform shows servant leadership in action – creating a culture of continuous improvement executed by-high-performance teams which has led to strong financial results.

Watch Replay

Headshots of two people in red circles, positioned over a photo of a workers gathered in a conference room

Navigating The Future: Mastering Succession Planning And Business Strategy

Business As “Un”usual • January 8, 2024

Ed Barone, Kathy Steele

CEO of Red Caffeine, Kathy Steele, and Wealth Manager Ed Barone delved into the essential strategies and considerations for preparing your business for a successful transition.

Watch Replay

Headshots of three people in red circles, positioned over a photo of a trade show

Plan Strategically And Get More
Out Of 2024 Trade Shows

Business As “Un”usual • December 4, 2023

Glen Ruggiero, Kevin Fett

In case you missed our November Business as “Un”usual livestream, we talked to Kevin Fett (Ion Exhibits) and Glen Ruggiero (On Location) about how companies can get the most out of their 2024 trade show events.

Watch Replay

Headshots of three people in red circles, positioned over a photo of office workers having a meeting over a laptop

How to Be a Best and Brightest Company

Business As “Un”usual • December 4, 2023

Kathy Steele, Jennifer Kluge, Mary Lynn Fayoumi

Every company understands the importance of selling its own products and services. But, far fewer companies connect the dots between how they communicate with their customers and how they communicate with their own employees.

Watch Replay

Headshots of four people in red circles, positioned at the edges of a photo of several office workers looking at a laptop

Get Ahead Of 2024 Planning Now

Business As “Un”usual • December 4, 2023

Kathy Steele, Christiana Henry, Amy Anderson, Bill Skowronski

In a very special Business as “Un”usual livestream, Kathy Steele welcomed Red Caffeine Vice President of Client Services, Amy Anderson, Account Director, Christiana Henry, and Senior Content Marketing Manager, Bill Skowronski, to share their insights regarding long-term planning as companies look ahead to 2024.

Watch Replay