Get To Know Alana Widdess:
Alana a Global Partner in TCS' Customer Experience Transformation (CXT) practice. She brings extensive knowledge and expertise in D2C, B2B and B2B2C commerce, with a passion for driving growth, enhancing customer engagement and increasing profitability through digital platforms.
Known among her colleagues and peers as a "dot connector", Alana specializes in building processes and structure to solve business problems around speed-to-market, content creation, pricing and supply chain visibility in order to drive customer adoption, particularly in the consumer and retail industries.
Prior to TCS, Alana was a founding leader of KPMG's Connected Commerce Practice, served as Chief of Staff at Cheetah Digital and spent 7 years at a Fortune 500 retailer, where she held a number for digital commerce leadership roles in which she oversaw digital operations, merchandising, inventory, marketing and finance teams with a direct tie back to a P&L.
Alana understands the complexities of omni-channel strategies, opportunities with emerging technologies and how to parlay that into growth and meaningful action at all levels. Alana has been recognized with awards for innovation and transformation including Women to Watch in Retail Disruption (2016 and 2017), as well as included in Brand Innovators "40 under 40" class of 2016.