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How Should Your Sales and Marketing Strategies Adapt to Your Customer’s Changing Journey in 2023?
Companies that wait until the economy is in full recovery to ramp up will be at the mercy of better-prepared competitors. Companies that flourish during and after a recession are the ones that focus on their customers’ needs and make well-defended, case-by-case decisions about where to cut spending, where to hold steady, and even where to increase it.
Between the waning pandemic, surging inflation, and the looming recession, NEARLY EVERYTHING ABOUT THE WAY COMPANIES BUY AND SELL HAS CHANGED. None of us were prepared for COVID-19 or the changes it would force upon us. We reacted the best we could in the moment and we learned invaluable lessons along the way.
As 2022 comes to a close, business leaders are determined to start the new year less scared and more prepared. They’re conducting first party research to understand how their customers’ motivations and buying process has changed. They’re taking a scalpel to their marketing budgets in order to trim campaigns that aren’t resonating anymore and double down on content that builds brand trust. And these leaders have made sales their priority in 2023 by targeting a smaller number of prospects and customers with a more personalized experience.
Business leaders who guide their companies through the coming recession will work harder than ever to instill confidence in a new path forward.
Join us on December 15th at noon as we invite Red Caffeine Chief Strategy Officer, Janet Viane, to share her insight regarding the changing customer experience, the role of marketing content, and new best practices for sales in a recessionary environment.
If you’re leading a company, you know how difficult it is to look past this quarter’s priorities or take time to disconnect from your work. Fortunately, Rob Dube developed The 10 Disciplines in order to help high performers gain a little space in their lives so they can make better decisions and get where they want to go faster. In this Business as “Un”usual webinar, Red Caffeine CEO, Kathy Steele, and M3 Learning Managing Partner, Tom Latourette, walked through The 10 Disciplines with Rob, ranking themselves and creating an action plan to improve in these key areas.
In case you missed it, we covered a lot of ground with guest Chris McKee (Venturity Financial Partners) and co-host Tom Latourette (M3 Learning) on Business as ‘Un’usual. Chris walked us through the process his team took to identify why clients were leaving Venturity Financial Partners and which factors were controllable. That process cut their controllable attrition rate in half, while also uncovering a wealth of insight and even a new practice area opportunity.
In case you missed it, Mike Remke and Matt Butler from Bonsai Data Solutions gave us a ton of insight into choosing smart tech platforms to fuel growth. Co-host Joseph Gurreri from Insperity and Red Caffeine CEO, Kathy Steele, led the conversation in our live Business as ‘Un’usual webinar, which you can rewatch here.
Rob Johnson (President, Rob Johnson Communications) joined Tom Latourette (Managing Partner, M3 Learning) and Red Caffeine CEO, Kathy Steele to discuss Winning the Virtual Room: How to Excel in Online Presentations. If you missed this Business as ‘Un’usual webinar, Rob shared his expertise presenting on camera as a CBS news anchor and an executive media trainer. He also explained how to prepare for a presentation that connects with a large audience or a small group.
In case you missed Thursday’s webinar, moderator Ami Kassar (CEO, MultiFunding) discussed Innovative Ways to Fund Your Business Growth with Red Caffeine CEO Kathy Steele and a roundtable of industry leaders, including Lilli Zakarija (President, EdgeOne Medical), Stephen Olds (CEO, Exegistics), and Stacey Bales (President, Bales Metal Surface Solutions)
In case you missed it, we talked with Chris Arndt, the Director of ORBA’s Cloud CFO Services to pull back the curtain on what your customers are worth to your business and how to decide which customers to focus your investments in.