Business As Unusual - Livestream Series

September 18, 2025
at Noon CST

Uniting Your Brand and
Your People Post M&A

Uniting Your Brand and
Your People
Post M&A

Financials and operations often dominate the M&A spotlight, but your brand is where real alignment (or misalignment) happens. When done well, your brand becomes the bridge that unites your cultures, your stories, and your people.

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What to Expect:

Join host Kathy Steele, CEO of Red Caffeine, with Marty Bondar, General Manager of Anchor Harvey, and Amy Anderson, VP of Client Services at Red Caffeine, for a conversation on what it really takes to bring two companies and two cultures together. Expect insider insights, practical frameworks, and lessons learned from leading through one of the most significant transitions in Anchor Harvey’s history.

What You’ll Learn:

Discover how early merger brand planning drives enterprise value and shapes confidence
Learn how purposeful communication can turn uncertainty into cultural alignment and engagement
Identify key points where brand strategy can accelerate integration and market momentum
Learn how your brand can be a lever for growth, reputation management, and long-term stakeholder trust
Leave with an executive-ready brand integration checklist and clear action steps to ensure your next deal delivers on its full potential

Register now to learn how to align your brand and your people through M&A.

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Meet the Guest Speaker & Host

Guest

Marty Bondar
General Manager
Anchor Harvey

Marty Bondar is the General Manager of Anchor Harvey, a century-old leader in forging, machining, and supply chain support. With over two decades in manufacturing…

Marty Bondar is the General Manager of Anchor Harvey, a century-old leader in forging, machining, and supply chain support. With over two decades in manufacturing and engineering leadership, Marty has guided teams through major transformations, most recently leading Anchor Harvey’s integration with the PMG family of businesses. He’s known for pairing operational expertise with a people-first approach, uniting teams, modernizing processes, and driving growth during high-stakes moments. A mechanical engineering graduate from the University of Wisconsin-Platteville, Marty brings equal parts technical know-how and team-building energy to every challenge.

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Guest

Amy Anderson
VP Of Client Services
Red Caffeine

Amy Anderson is the Vice President of Client Services at Red Caffeine, where she leads the charge in creating standout client experiences and growth strategies…

Amy Anderson is the Vice President of Client Services at Red Caffeine, where she leads the charge in creating standout client experiences and growth strategies that deliver real results. With 20+ years in client services, 8+ years in agency leadership, and an Effie Award under her belt, Amy has helped brands across consumer products, manufacturing, and professional services transform the way they grow. She played a key role in developing Anchor Harvey’s integration strategy, helping unite teams and build momentum post-acquisition. Known for her mix of strategic focus, creative energy, and people-first leadership, Amy makes even high-stakes work feel collaborative (and yes, fun)!

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Connect with Amy

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathleen is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathleen has successfully guided management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception and drove new customer acquisition.

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