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livestream series

How is AI Impacting
the Customer Experience?

Alana Widdess

Senior Partner and Digital Commerce Practice Leader At Tata Consultancy

You’ve been using artificial intelligence for years, whether you realize it or not. Every time you unlock your computer or your iPhone with facial recognition, you’re using AI. If you’ve ever gotten a fraud alert from your bank, that suspicious transaction was flagged by AI. 

But, how is your business leveraging the power of AI? Most companies have been pretty slow to adapt—and we can’t blame them. Giving any technology the ability to act without your involvement creates risk. And these days, we’re all very risk averse.

If you’re curious about the role AI is playing in business today and how you can begin to incorporate it into your business, join us for a very special Business as "Un"usual livestream event on June 15th with our guest Alana Widdess. 

She’ll share her perspective as Senior Partner and Digital Commerce Practice Leader at Tata Consultancy. Together, we’ll explore:

Session Takeaways

  • How are B2B companies using AI to deliver a B2C customer experience?
  • When does it make sense for companies to incorporate AI?
  • What’s next in AI?

Help Small Business And Get Lunch On Us!

We love supporting small businesses because we are one! During each webinar, the first five registrants will get free lunch delivered from a local restaurant in their neighborhood.

How cool is that? Show your favorite food spot some love – register now!

Some Of The Restaurants We've Supported:

Alana Widdess

Get To Know Alana Widdess:

Alana a Global Partner in TCS' Customer Experience Transformation (CXT) practice. She brings extensive knowledge and expertise in D2C, B2B and B2B2C commerce, with a passion for driving growth, enhancing customer engagement and increasing profitability through digital platforms.

Known among her colleagues and peers as a "dot connector", Alana specializes in building processes and structure to solve business problems around speed-to-market, content creation, pricing and supply chain visibility in order to drive customer adoption, particularly in the consumer and retail industries.

Prior to TCS, Alana was a founding leader of KPMG's Connected Commerce Practice, served as Chief of Staff at Cheetah Digital and spent 7 years at a Fortune 500 retailer, where she held a number for digital commerce leadership roles in which she oversaw digital operations, merchandising, inventory, marketing and finance teams with a direct tie back to a P&L.

Alana understands the complexities of omni-channel strategies, opportunities with emerging technologies and how to parlay that into growth and meaningful action at all levels. Alana has been recognized with awards for innovation and transformation including Women to Watch in Retail Disruption (2016 and 2017), as well as included in Brand Innovators "40 under 40" class of 2016.


Have A Story To Tell?

Are you or someone you know doing Business As "Un"usual? If you're pushing conventional boundaries or taking an innovative approach to growth, let us know. Then, you could be a future guest speaker on our webinar series!

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Catch Up On Past Livestreams