How Should Your Sales and Marketing Strategies Adapt to Your Customer’s Changing Journey in 2023?
Companies that wait until the economy is in full recovery to ramp up will be at the mercy of better-prepared competitors. Companies that flourish during and after a recession are the ones that focus on their customers’ needs and make well-defended, case-by-case decisions about where to cut spending, where to hold steady, and even where to increase it.
Between the waning pandemic, surging inflation, and the looming recession, NEARLY EVERYTHING ABOUT THE WAY COMPANIES BUY AND SELL HAS CHANGED. None of us were prepared for COVID-19 or the changes it would force upon us. We reacted the best we could in the moment and we learned invaluable lessons along the way.
As 2022 comes to a close, business leaders are determined to start the new year less scared and more prepared. They’re conducting first party research to understand how their customers’ motivations and buying process has changed. They’re taking a scalpel to their marketing budgets in order to trim campaigns that aren’t resonating anymore and double down on content that builds brand trust. And these leaders have made sales their priority in 2023 by targeting a smaller number of prospects and customers with a more personalized experience.
Business leaders who guide their companies through the coming recession will work harder than ever to instill confidence in a new path forward.
Join us on December 15th at noon as we invite Red Caffeine Chief Strategy Officer, Janet Viane, to share her insight regarding the changing customer experience, the role of marketing content, and new best practices for sales in a recessionary environment.
Session Takeaways
- Learn how your customers' motivations and buying process has changed. Deliver a more convenient and personalized experience at every touch point online and offline.
- Lean on data to determine which content and campaigns drive high intent behavior and revenue. We bet it addresses customer challenges.
- Focus deeply on instilling confidence and trust in a highly targeted segment of top prospects and nurture existing customers more than ever before.
