July 10, 2025
at Noon CST

July 10, 2025

The Revenue
Reset Part 1:

The Revenue Reset Part 1:
From CRM Chaos to Sales Clarity

Sick of CRMs that feel more like digital junk drawers than revenue machines?

If your leads are stalling, your pipeline is leaky, and it feels like sales and marketing are working on separate planets, this session is for you!

BAU - Dayna Kramer, Kayla Portillo - July 10, 2025

What to Expect:

In Part 1 of The Revenue Reset, Red Caffeine CEO Kathy Steele teams up with Growth Advisor and sales expert Dayna Kramer and VP of Integrated Marketing Kayla Portillo for an open conversation about transforming CRM frustration into focused, high-impact action.

What You’ll Learn:
  • Understand how to connect daily sales activity to big-picture
    growth metrics
  • Spot and fix the leaks in your funnel using data you already have
  • Learn what high-performing sales and GTM teams do differently
  • Get ideas for automating lead scoring, alerts, and sales cycle nudges
  • Explore practical ways to align sales and marketing for
    revenue growth

Register for Part 1 of The Revenue Reset and learn how to turn your CRM from a time sink into your sales team’s secret weapon.

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The Next Event Starts In:

3
Days
11
Hrs
48
Mins
59
Secs

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Meet the Guest Speaker & Host

Guest

Dayna Kramer
Growth Advisor
Red Caffeine

Dayna Kramer brings more than a decade of experience turning cold leads into loyal clients. With deep expertise across the entire sales funnel, from prospecting…

Dayna Kramer brings more than a decade of experience turning cold leads into loyal clients. With deep expertise across the entire sales funnel, from prospecting and lead gen to negotiation and closing, she’s a pro at forging meaningful relationships that drive results. Dayna’s mission is to immerse herself in her clients' businesses and help them navigate challenges with solutions that support both growth and financial health. She has led sales teams, built lead generation strategies, and even launched her own small business. With a background spanning industries from tech and telecom to hospitality and construction, Dayna brings the kind of adaptable, people-first approach that earns trust and closes deals. When she’s not advising clients, Dayna’s hanging with her boys, gaming, or strengthening her community through local leadership and neighborhood initiatives.
Read Dayna's Bio

Guest

Kayla Portillo
VP of Integrated Marketing
Red Caffeine

Kayla Portillo thrives on turning big, bold ideas into marketing magic. With 20+ years in the industry, including a decade working with digital agencies, she’s…

Kayla Portillo thrives on turning big, bold ideas into marketing magic. With 20+ years in the industry, including a decade working with digital agencies, she’s built a reputation for translating business objectives into data-driven, high-impact campaigns. Kayla knows how to connect the dots between brand, strategy, and execution—then fine-tune every piece through deep KPI analysis to drive ongoing performance. She’s fluent in the nuances of B2B, B2B2B, and B2B2C models, managing integrated campaigns for clients ranging from startups to enterprise brands. Whether it’s SaaS or civic institutions, Kayla brings the same energy: Find the right channels, reach the right people, measure what matters, and keep optimizing. Outside of work, she loves to read, she’s a craft project connoisseur, and a weekend explorer of forest trails with her three kids.
Read Kayla's Bio

Host

Kathy Steele
Chief Executive Officer
Red Caffeine

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant,…

Kathleen Steele is a visionary leader and entrepreneur with over thirty years of corporate strategy, branding, marketing, and technology expertise. As an operating executive, consultant, founder, and board member, she advises executives on innovative growth, brand, and talent management strategies that drive shareholder value while protecting reputational risk and improving customer and employee engagement. Currently, Kathleen is the CEO of Red Caffeine, a growth consultancy that builds Grow-to-Market™ strategies for mid-market companies in the manufacturing, technology, professional services, and education sectors with combined revenues exceeding 4 billion. She has advised executives on developing and promoting first-mover technologies, positioning and launching new products and services, changing brand perception to aid business turnaround, and helping organizations with their human capital strategies. Kathleen has successfully guided management of a crafting product from idea to acquisition by the largest strategic player in the space, a technology product launch campaign that led to 80% revenue growth, more than doubling their business, and an award-winning repositioning strategy that reached a global audience, changed negative market perception and drove new customer acquisition.
Read Kathy's Bio

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