Rebranding for Long-Term Growth: A Must for Evolving Businesses

Livestream Highlights

  • Learn about the key factors that should drive your decision to rebrand, including shifts in business models and the need to modernize value propositions and market approaches
  • Explore how your brand strategy can boost market share and growth
  • Discover opportunities to maximize your rebrand investment with customers, strategic partners, and employees

Featured Guest:

Guest

David Doyle

Hosted By:

Host

Kathy Steele

Event Recap:

Explore the essential elements of rebranding for long-term growth with Kathy Steele, CEO of Red Caffeine, and David Doyle, CEO of HEIDENHAIN CORPORATION. Together, they explore the strategic importance of rebranding beyond just a new logo. Discover how aligning your brand with evolving market trends revitalizes your company’s image, enhances customer loyalty, and boosts employee morale. Gain insights into ACU-RITE’s rebranding journey and the steps they took to restructure product roadmaps, identify new product positioning, and refine digital marketing strategies. David also highlights the importance of engaging with channel partners and ensuring the brand resonates with all stakeholders. Don’t miss this opportunity to understand the critical steps for a successful rebrand​​.

Have A Story To Tell?

Are you or someone you know doing Business As “Un”usual? If you’re pushing conventional boundaries or taking an innovative approach to growth, let us know. Then, you could be a future guest speaker on our livestream series!

Catch Up On Past Livestreams

Missed a livestream? No worries! We’ve got you covered. Check out our past events below for actionable insights on business growth and more.

  • Business As "Un"usual •

    Marketing

    Explore the essential elements of rebranding for long-term growth with Kathy Steele, CEO of Red Caffeine, and David Doyle, CEO of Heidenhain Corporation. Together, they explore the strategic importance of rebranding beyond just a new logo

  • Business As "Un"usual •

    LivestreamMarketing

    Your sales team needs to ask thought provoking questions AND give answers that connect with your clients! Much like a great dinner conversation, a great sales pitch incorporates a balance of talking and listening.

  • Acquiring Success: M&A Strategies for Forward-Thinking Leaders

    Business As "Un"usual • June 13th, 2024

    LivestreamMarketing

    Remo Picchietti

    This session is packed with insights into the world of mergers and acquisitions (M&A). Whether you're an experienced executive refining your acquisition strategy or just exploring M&A as a new avenue for growth, this Livestream has something for everyone. Join Kathy Steele, CEO of Red Caffeine, as she hosts a discussion with Remo Picchietti, VP of Strategy and Corporate Development at The Bowler Company, and Amy Anderson, VP of Client Services at Red Caffeine.