August 8, 2024 at Noon CST

August 8, 2024

Rebranding for Long-Term Growth: A Must for Evolving Businesses

August 8, 2024 at Noon CST

Join us for a Business as “Un”usual Livestream hosted by Kathy Steele. This session will feature David Doyle, President and CEO of Heidenhain Corporation

BAU - David Doyle - August 8, 2024

David Doyle

President and CEO
Heidenhain Corporation

Kathy Steele

CEO
Red Caffeine

What to Expect:

Rebranding is not just a cosmetic change but a strategic move to align your business with evolving market demands and consumer expectations. Rebranding involves redefining your company’s image, mission, and values to better connect with your target audience and differentiate from competitors. Whether it’s due to shifts in business models, expansion into new markets, or the need to modernize your brand’s identity, rebranding can be a powerful tool for growth. Join us on August 8, 2024, to explore the critical aspects of rebranding with industry experts Kathy Steele, CEO of Red Caffeine, and David Doyle, President and CEO of Heidenhain Corporation.

Session Takeaways
  • We’ll discuss the key factors that should drive your decision to rebrand, including shifts in business models and the need to modernize value propositions and market approaches
  • Learn how your brand strategy can boost market share and growth
  • We will highlight the opportunities to maximize your rebrand investment with customers, strategic partners, and employees

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Meet the Guest Speaker & Host

Guest

David Doyle
President and CEO
Heidenhain Corporation

David Doyle is the President and Chief Executive Officer of HEIDENHAIN CORPORATION, a subsidiary of Dr. Johannes HEIDENHAIN GmbH, a global leader in high performance…

David Doyle is the President and Chief Executive Officer of HEIDENHAIN CORPORATION, a subsidiary of Dr. Johannes HEIDENHAIN GmbH, a global leader in high performance motion control solutions, headquartered in Traunreut, Germany. David is based at HEIDENHAIN’s Silicon Valley office in California. David joined HEIDENHAIN in 2016 team in Schaumburg, IL, spearheading organization change, infrastructure and business development activities in North America within the electronics, automation and machine tool capital equipment markets. HEIDENHAIN also enables advanced systems capabilities in the robotics, automotive, energy, agriculture, medical and life science industries. With over 33 years in technical, product management and senior leadership roles, David has worked with GEC Plessey Semiconductors, KLA-Tencor, Machine Vision Technologies (acquired by Agilent Technologies), Orbotech, Accent Optical Technologies (acquired by Nanometrics) and more recently ONTO Innovation. His work in the Semiconductor industry has given David a global perception on high volume manufacturing technology and innovation. Throughout his career, David has been instrumental in expanding applications for the innovative technologies his companies have developed and creating market leading positions. The metrology technology innovations and products he promoted while with Nanometrics have enabled advanced process control solutions for FinFET logic, 3D NAND, DRAM and compound semiconductor devices which support advanced computation, cloud-based analytics, machine learning, communications, and emerging artificial intelligence applications. David holds double honors degrees in Chemistry and Experimental Physics from Maynooth University, Ireland, and has completed professional development programs at Stanford University.
Read David's Bio

Host

Kathy Steele
CEO
Red Caffeine

Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client…

Kathy Steele is the dynamic CEO of Red Caffeine, a growth consultancy that thrives on building strategic marketing, branding, and technology solutions to fuel client growth. With over two decades of entrepreneurial expertise, Kathy has honed her ability to drive company strategy through culturally-aligned leadership and robust client collaboration. Under Kathy’s stewardship, Red Caffeine has been recognized repeatedly for its standout workplace culture and innovative growth strategies. Her dedication to fostering a collaborative environment is reflected in the firm’s commitment to values-driven work, which has resulted in numerous industry accolades and a robust client portfolio. An impassioned speaker, Kathy frequently shares her insights on business strategy, leadership, and corporate culture at major industry events. She is deeply committed to community service and actively contributes to economic development initiatives. Kathy’s leadership extends into her roles in various advisory boards and business councils, where she advocates for policies that enhance business and community well-being. Kathy’s expertise is frequently sought for her thought leadership in integrating marketing, technology, and operational strategies to achieve business goals. Her approach not only drives organizational growth but also ensures sustainability through innovative practices and a focus on building long-term client relationships. Through Red Caffeine, Kathy continues to inspire and lead a team dedicated to delivering measurable results and transformative impacts for their clients, positioning the consultancy at the forefront of industry innovation and thought leadership.
Read Kathy's Bio

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