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Eric Berggren

Eric Berggren is a leader in innovating and managing customer value for growth and profitability. At Gemini Consulting (now Capgemini Consulting), Eric led the Building Market-Focused Organizations Center of Excellence, guiding client executives and their firm’s successful transformations to customer value leaders. Eric went on to found Axios Partners Inc., a customer value strategy boutique with a faculty affiliate network including James Anderson, Robert Blattberg and Lakshman Krishnamurthi among others. Eric's consulting engagements have consistently generated tangible results -- highlighted in Harvard Business Review, Fortune, and several popular business books. As a board member of Scot Forge, the leading open die forge in North America, Eric strives to put customer value at the center their most important strategic decisions. 

Recognizing that a servant leadership approach produced better results for organizations aspiring to be customer value leaders, Eric co-founded and led the Chicago chapter of Thrive: Executives for Servant Leadership in Action. Eric brings a diverse industry, geographic and cultural perspective. He has led teams across financial, health care, energy, high-tech, industrial and professional services industries throughout the Americas, Asia, Australia and Europe. He is also a Special Olympics coach and proud father to a gold medal winner at the 2018 Special Olympics USA summer games in Seattle, Washington.

As part of the Northwestern University Kellogg School marketing faculty, Eric has taught strategy, customer value leadership, and business-to-business marketing. Eric also served as a coach in Kellogg’s Chief Marketing Officer and Big Data & Analytics executive programs. Eric's been published in Management Review and Kellogg on Integrated Marketing. Most recently, Eric spoke at the B2B Next Conference on Doing Business Transformation in Order to Do Digital Transformation.

Eric earned a B.A, magna cum laude from Kenyon College and was awarded the Kenyon Economics Prize as the top economics student. He earned his MBA with distinction from Kellogg.

Married and father of two adult children, Eric lives in Chicago. When weather and time permit, he can often be found on the water as a mediocre (but aspiring to improve) windsurfer and SUP surfer.

 

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