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INVESTMENT IN BRAND DRIVES AWARENESS AND SALES OUTCOMES

Growth Lanes - Organic Growth | New Markets | Technology

The Growth Opportunity:

SMI is a best-in-class contract manufacturer specializing exclusively in silicone molding and device assembly for engineers, medical device firms, universities, and lighting companies. The growth opportunity was to rebrand and reposition the company to reflect its expertise as a leader in this niche marketplace. Red Caffeine led the strategic approach to update their brand experience to increase sales with existing clients and build relationships with new customers.

The Highlights:

  • Provided enhanced credibility to new and existing customers through their new brand, sales collateral, and website
  • Experienced Steady growth in sales and new customer diversification
  • Built an eCommerce solution for their standard product line

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

Growth & Strategy Planning Steps

GROW-TO-MARKET™
STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

Growth & Strategy Planning Steps

BRAND FOUNDATION &
MARKETING ASSETS

DRIVING
GROWTH

Growth & Strategy Planning Steps

EXPAND CUSTOMER &
MARKET DIVERSIFICATION

MEASURABLE OUTCOMES

BRAND REPOSITIONING BUILDS MARKET INFLUENCE <br />AND CREATED SELLING OPPORTUNITIES

Brand Repositioning Outcomes For Smi

A BEST-IN-CLASS BRAND OPENS DOORS FOR A
BEST-IN-CLASS CONTRACT MANUFACTURER

“Red Caffeine gave us a brand that we were excited to showcase, and with their support, we saw a lot more visibility – and sales opportunities – in our industry.”

Kristi Wiechmann
Vice President

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?