RE-ENERGIZE GO TO MARKET WITH EXPANSION CAMPAIGN
Growth Lanes - Organic Market Share | Technology
The Growth Opportunity :
Anchor Harvey is an aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. With a history of success in the Motorsports industry, they were well-positioned to do similar automotive aftermarket parts for more companies. Focusing on organic growth was a way to build momentum and scale.
The Highlights:
- Developed a list building process to target ideal prospects
- Created a systemized marketing strategy & campaign that could expand to new markets
- Developed a scorecard to monitor key performance metrics
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
CAMPAIGN THAT TARGETS MARKET WITH HISTORICAL SUCCESS
BUILDING A REVENUE GENERATION SYSTEM
BUILD TOOLS, SELECT TECHNOLOGY & SET PROCESSES
DRIVING GROWTH
EXPAND FOCUS TO INDUSTRIES
MEASURABLE OUTCOMES
REPEATABLE, SCALABLE SALES CAMPAIGN LAUNCHED IN THREE TARGETED MARKETS
