"We are seeing a higher caliber of prospective customers. The marketing works because you work it, again and again, and again. We are a job shop, so it takes time, but it's working! Red Caffeine gives us creative options for solving challenges in developing and executing our growth strategies."
RE-ENERGIZE GO TO MARKET WITH EXPANSION CAMPAIGN
Growth Lanes - Organic Market Share | Technology
The Growth Opportunity :
Anchor Harvey is an aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. With a history of success in the Motorsports industry, they were well-positioned to do similar automotive aftermarket parts for more companies. Focusing on organic growth was a way to build momentum and scale.
The Highlights:
- Developed a list building process to target ideal prospects
- Created a systemized marketing strategy & campaign that could expand to new markets
- Developed a scorecard to monitor key performance metrics
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
BUILDING A REVENUE
GENERATION SYSTEM
DRIVING
GROWTH
CAMPAIGN THAT TARGETS
MARKET WITH
HISTORICAL SUCCESS
BUILD TOOLS,
SELECT TECHNOLOGY &
SET PROCESSES
EXPAND FOCUS TO
NEW INDUSTRIES
PLAN METHODOLOGY
GROWTH &
STRATEGY PLANNING
CAMPAIGN THAT TARGETS
MARKET WITH
HISTORICAL SUCCESS
BUILDING A REVENUE
GENERATION SYSTEM
CAMPAIGN THAT TARGETS
MARKET WITH
HISTORICAL SUCCESS
DRIVING
GROWTH
EXPAND FOCUS TO
NEW INDUSTRIES
MEASURABLE OUTCOMES
REPEATABLE, SCALABLE SALES CAMPAIGN LAUNCHED IN THREE TARGETED MARKETS
TARGETED CAMPAIGNS DRIVE MORE QUALIFIED LEADS INTO SALES FUNNEL
Tom Lefaivre
President, Anchor Harvey
