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RE-ENERGIZE GO TO MARKET WITH EXPANSION CAMPAIGN

Growth Lanes - Organic Market Share | Technology

The Growth Opportunity :

Anchor Harvey is an aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. With a history of success in the Motorsports industry, they were well-positioned to do similar automotive aftermarket parts for more companies. Focusing on organic growth was a way to build momentum and scale.

The Highlights:

  • Developed a list building process to target ideal prospects
  • Created a systemized marketing strategy & campaign that could expand to new markets
  • Developed a scorecard to monitor key performance metrics

PLAN METHODOLOGY

GROWTH
& STRATEGY PLANNING

Growth & Strategy Planning Steps

CAMPAIGN THAT TARGETS
MARKET WITH
HISTORICAL SUCCESS

BUILDING A REVENUE
GENERATION SYSTEM

Growth & Strategy Planning Steps

BUILD TOOLS,
SELECT TECHNOLOGY &
SET PROCESSES

DRIVING
GROWTH

Growth & Strategy Planning Steps

EXPAND FOCUS TO
INDUSTRIES

MEASURABLE OUTCOMES

REPEATABLE, SCALABLE SALES CAMPAIGN LAUNCHED IN THREE TARGETED MARKETS

Increase Annual Revenue, Target List & Social Following

TARGETED CAMPAIGNS DRIVE MORE QUALIFIED LEADS INTO SALES FUNNEL

"We are seeing a higher caliber of prospective customers. The marketing works because you work it, again and again, and again. We are a job shop, so it takes time, but it's working! Red Caffeine gives us creative options for solving challenges in developing and executing our growth strategies."

Tom Lefaivre
President, Anchor Harvey

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?