Bales Metal Surface Solutions has been an industry leader since 1978 — delivering surface coatings, surface finishes, and value-added services that protect the life of molds, dyes, tooling, and components. The growth opportunity was to increase sales with existing clients and nurture prospects in their current pipeline. Red Caffeine crafted a "do more with less" strategy that leverages technology to scale the efforts and effectiveness of a small business development team.
- Automated nurture communications so sales team can focus on technical consulting and quoting
- After sale survey provides immediate feedback on customer satisfaction
- Decreased follow-up time from days to minutes