You chose: Organic Growth
Organic growth is a strategy that lets a business grow using resources that it already has. It's a slow process, but it's a great growth strategy as it allows for more controlled expansion and requires less liquid capital. Another benefit of organic growth is that you focus more on improving your products/services to ensure they're the best offer possible; this is in addition to offering exceptional customer experience. To succeed with organic growth, you may want to consider a sales strategy that uses the first 90 days after signing a new customer to extend the sales opportunity. It is a time when customers may be more willing to buy more or try new offers within the initial "honeymoon" period. To be successful with this tactic, you have to have a client onboarding experience that is stellar. Although organic growth may not require a ton of capital, it requires a thoughtful plan and execution.
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