100-Year-Old University Gets Complete Brand Makeover
By Amy Anderson
Friday, April 29, 2022
A 100-year-old university redefining 21st-century healthcare education? Meet Oak Point University. Founded in 1914, Oak Point offers innovative bachelor's, master's, and doctoral programs in nursing and radiography. With flexible learning models, advanced technology, and degree specializations tied to real-world career paths, Oak Point is dedicated to developing smarter, savvier healthcare professionals.
In 2021, the university was not only preparing to open a second campus in Oak Brook but re-branding from Resurrection University to Oak Point University and launching a suite of new academic programs. The university needed a partner to help bring its new brand to life and drive student enrollment.
The RC Solution: A Forward-Looking Integrated Brand Campaign
Red Caffeine designed and executed an ambitious media plan to position Oak Point as a leader in 21st-century healthcare education. We developed over 250 creative assets for out-of-home, digital and broadcast media.
From billboards to radio spots and social posts, the campaign highlighted the university’s new name, location, and forward-looking approach to healthcare education. By showcasing Oak Point’s specialized offerings, the campaign demonstrated how it helps students prepare for successful careers in healthcare.
The campaign creative also featured highly targeted messaging to support student enrollment in Oak Point’s new academic tracks—the Psychiatric-Mental Health Nurse Practitioner (PMHNP) program, Adult-Gerontology Acute Care Nurse Practitioner (AGACNP) program, and Imaging Technology programs.
- Launched the new Oak Point University brand
- Developed an integrated brand awareness and student enrollment campaign
- Planned and executed expedited, diverse media buying and creative to meet launch requirements