Trying to be all things to all markets dilutes your offering. Determine what your business does best and build your market focus around that strength. Begin collecting data on what makes your company and customers succeed.
The good news is with the increased ease of integrating platforms, Accounting, human resources and ERP software could be connected to your marketing software. At the very least, marketers and business leaders should be aware of the technology systems outside of MarTech and consider what data and processes could aid their business growth strategy.
Investing in your company culture will pay off with a lower turnover rate and a more productive staff in the long run. Wake up! Create a more engaged workplace.
