Red Caffeine had earned Crafts Technology seven placements with target audience publications with two interviews that turned into mini-feature articles. Before the press release, Craft had not engaged with the media; now, they have seven new contacts to work with plus a video and documented story to turn into a case study to use as a foundation for their long-term lead generation plans.
We all remember the adage that it costs five times more to acquire a new customer than retain a current customer. The coronavirus pandemic has put an even greater emphasis on client retention given spending is at an all-time low. Customers are the lifeblood of your company. The following are three ways to support client retention and keep revenue flowing.
Growth is the biggest challenge in any business, regardless of industry, with or without a global pandemic. In a world where external forces are impacting business success like never before, conventional wisdom and experience can no longer guide growth strategies.
Red Caffeine worked with the Elk Grove Village economic development team and a steering committee of business leaders to launch a new website that helps local businesses respond to and recover during the novel coronavirus pandemic.
Enter Crafts Technologies, a 127-yard-old company known for producing components from super hard materials for industrial equipment. One of Crafts’ customers, a Tier 1 injection molding company, was tasked by a producer of medical diagnostic testing to create a method to reliably and significantly increase the number of vials the injection mold machine could make.
Where do the business runners of today find ongoing learning options that help them scale their business? Traditional degree programs provide an incredible advantage for aspiring founders, but what about the many people who found a company post-college or need support once past the initial start-up phase?
With unemployment continuing to trend under 4%, and companies' focus on employee recruitment and retention as we all fight in the war for talent, savvy leaders are starting to invest in employer brand strategies as part of their growth plan and competitive advantage.
Teaching employees to think and act like owners is a concept pioneered by Jack Stack in his turn-around of SRC Holdings in the 80s that inspired both a book and an open-book business methodology that is now known as The Great Game of Business (GGOB).
We continue to raise the bar high for ourselves to ensure that we never stop growing. Each and every day we enhance our processes, add to our service offerings, grow our talent pool, and drink even more caffeine.
Complex municipalities often have well-defined goals. What sets some in the public sector apart is the ability to think and operate in terms of business objectives -- to understand the "why" behind their actions and communicate that to internal and external stakeholders.
