18 Questions to Help Decide if a
Growth Consultancy is Right for You

By Bill Skowronski

Thursday, October 05, 2023


What is a Growth Consultancy?

Like hiring any agency, hiring a growth consultancy is a big decision. To make an informed choice, here are 18  questions a business leader should ask when considering hiring a growth consultancy—beginning with what a growth consultancy is:

A growth consultancy supports businesses in three key ways. 

  • First, it helps them clarify their own vision, document long term goals, and identify the challenges that limit their growth. 
  • Second, a growth consultancy works with companies to develop long-term strategic growth plans. 
  • Finally, with expert resources in areas like marketing, branding, and technology, a growth consultancy helps companies execute specific projects, campaigns, and day-to-day tactics that support long-term growth.  





Clearly define your growth objectives, whether it's increasing revenue, expanding into new markets, improving customer retention, or something else. Ensure that the consultancy understands and aligns with these goals.



Investigate the consultancy's past performance. Ask for case studies or references from previous clients who have achieved growth with their assistance. Look for evidence of success in scenarios similar to yours.



Understand the scope of services the consultancy provides. Do they offer strategic planning, market research, digital marketing, sales optimization, or other growth-related services? Ensure their offerings match your needs.



Assess the consultancy's industry-specific knowledge and experience. A consultancy with expertise in your industry can provide more tailored insights and strategies.



Ask about the backgrounds and qualifications of the consultancy's team members. Are they experts in their respective fields, such as marketing, finance, or operations? Ensure the team has the skills necessary to address your challenges. Meet the Red Caffeine Team



Every business is unique. Ensure the consultancy can create customized strategies that align with your company's strengths, weaknesses, and opportunities.



Discuss key performance indicators (KPIs) and metrics that will be used to measure the success of their strategies. Make sure these metrics align with your growth goals.



Understand the consultancy's projected timeline for achieving growth. It's important to have realistic expectations about when results will be seen.



Request a detailed breakdown of costs associated with their services. Consider the potential return on investment (ROI) and how it aligns with your budget and growth objectives.



Determine how the consultancy plans to work with your internal team. Collaboration and knowledge transfer are crucial for long-term success.



In today's dynamic business environment, flexibility is essential. Ask how the consultancy handles unexpected challenges or changes in the market.



Identify potential risks and challenges associated with their proposed strategies and how they plan to mitigate them.



Determine if the consultancy offers ongoing support and monitoring to ensure the sustained success of their strategies.



Request references from previous clients to get a firsthand account of their experiences and outcomes.



Understand how the consultancy communicates progress, challenges, and results. Effective communication is vital for a successful partnership.



In the rapidly changing business landscape, staying informed about industry trends is crucial. Ask about their methods for staying up-to-date.



Consider whether the consultancy's values and culture align with your organization's. A good cultural fit can contribute to a more productive partnership.



Review the consultancy's contract terms, especially regarding confidentiality, termination, and any potential conflicts of interest.


By asking these questions, a business leader can thoroughly assess a growth consultancy and make an informed decision that aligns with their company's objectives and values. 

To get Red Caffeine’s answers to these questions, contact our Business Development Manager, Dayna Kramer today!

Are you ready for growth?


Bill Skowronski

Bill Skowronski

Content Director

I’m a staunch defender of intentional strategy, return on improvement and outcomes over outputs as a model for better marketing, rather than more of the same. As a former journalist and a student of Philosophy, I’m a question asker and a deep thinker. That’s why I know what content moves people from awareness to action—and I’m not afraid to use it.