Question #1

What’s The Most Fulfilling Aspect of Your
Role at Red Caffeine?

Every day we get to create for a living—how killer is that? What really takes it to the next level is that no two days are ever the same. One day we might be concepting an advertising campaign for a brand launch, working with a client to forge a lead generation campaign, and of course, drawing stuff; lots of drawing stuff!

Question #2

What Are A Few Challenges or Trends Occurring In Your Area of Expertise Right Now?

AI has become a buzzword and a villain all at once. Everyone wants to integrate artificial intelligence into their workflow, and yet you see countless articles detailing the misuse of AI on a weekly basis. That’s why it’s so important to have help navigating through the maze of options on the market at the moment.

Ever since I was young, I’ve loved making things work as efficiently as possible. Organize the LEGOs before you build, always update your software, etc. That’s what’s drawn me to artificial intelligence, algorithms, and language models…

At Red Caffeine, we work with a multitude of CRMs, CMSs, and other Marketing Automations. I want us to sift through the AI hype and squeeze every ounce of efficiency out of the new tools that are arising in the new age of AI so we can help our creative work shine even more and our customers can reach record ROIs. Because we dig in and talk through these things with our clients as subject matter experts rather than giving in to the next hot trend.

Question #3

What Projects or Accomplishments Come to Mind When You Think Back on Your Time at Red Caffeine?

Music. Listening to music is my therapy. All genres, it just depends on my mood. At home, in my car, or out listening to a local band play, it gives me good vibes.

Question #4

What’s Your Favorite Way to Collaborate 
with Other Red Caffeine Team Members?

This one might seem unusual to some people, but is a big accomplishment for me. Speaking in front of crowds. I am an awkward introvert to my core and I would rather have a root canal than do any kind of public speaking. I have had a lot of practice speaking and presenting to our internal team over the years and have also spoken a handful of times at events and am now a bit more comfortable. Maybe still not that great at it, but at least words come out when I open my mouth.

Question #5

Outside of Work, What’s One Passion or
Hobby That Energizes You?

When we are able, I enjoy collaborating in person. We stare at computer screens all day long so it’s nice to see people’s faces outside of a Zoom box, and not having to look at myself on a screen is a bonus. I also love our full-team brainstorming and hack sessions, whether on-screen or off.

Parker Lee

Senior Art Director

Meet The Author

When it comes to design, you’re looking for a guide, someone who knows the ins-and-outs of the industry with the creative ability to make you stand out. My job is to help you forge those one-of-a-kind pieces that tell your brand’s story in a way that visually and emotionally engages. Remember, truly quality design drives customers!

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