A net promoter score measures customer experience and helps predict business growth. It can be a challenging obstacle to overcome. The consultancy who created it, Bain & Company, sets the bar even higher for B2B companies—anything less than 60 percent is considered a red flag. That's why it was pretty big news for Bales, a metal surface solution company, to learn that their NPS has gone up four points from 2019 to 77 percent and maintained the high level throughout the pandemic. The average NPS score in manufacturing is a meager 53 percent—but why does all of that matter at all? Because companies with a high NPS score tend to grow four to eight percentage points above their market's annual growth.

Red Caffeine had earned Crafts Technology seven placements with target audience publications with two interviews that turned into mini-feature articles. Before the press release, Craft had not engaged with the media; now, they have seven new contacts to work with plus a video and documented story to turn into a case study to use as a foundation for their long-term lead generation plans.

We all remember the adage that it costs five times more to acquire a new customer than retain a current customer. The coronavirus pandemic has put an even greater emphasis on client retention given spending is at an all-time low. Customers are the lifeblood of your company. The following are three ways to support client retention and keep revenue flowing.