The Growth Opportunity:
U.S. Minerals is a recognized leader in the slag industry, and they were ready to take their company to the next level. And at Red Caffeine - we love slag! Their growth opportunity was to capture market share from the dominant brand in the marketplace. However, our research's insights verified that their existing brand architecture did not align with their multiple audiences and diverse product offerings.
- Created a new and consistent brand architecture, sales collateral, and content marketing to enable the business development team to increase sales in their regions
- Emphasized customer service as a brand differentiator equipping The US Minerals team to weather unforeseen material availability challenges
- Developed a custom distributor locator technology helping to connect customers to distributors directly