In 2022, Rome Grinding Solutions found itself at a crossroads. Our Director of Marketing and Business Development had just resigned. My mother, who shaped much of our company’s heart, passed away. Our culture was strained, and M&A firms were circling, assuming we’d be the next to sell.

We weren’t. We were ready to double down.

That’s when I connected with Kathy Steele at Red Caffeine. I didn’t want to keep doing things the same old way. We needed to act bigger and think smarter—not just to survive but to grow.

Red Caffeine brought a full team of experts—strategy, creative, tech, and sales—and embedded themselves into our operations like an extension of our staff. Over the next two years, they helped us strengthen our market position and set a clearer course for growth through a comprehensive Grow-to-Market™ plan.

Working together, we uncovered what truly makes Rome different—how and why we operate the way we do. Red Caffeine helped us express that with one powerful value statement:

“Making Food Production As Safe As Possible. For Our Family And Yours.”
They also captured our culture in a simple and honest employer brand message:
“Support Your Family. Grow In Your Career. Build Something That Lasts.”
This wasn’t just branding—it shifted how our team worked together and how proud they were to be part of our company. That sense of ownership created real momentum across the business. Related articles to explore

We knew our old website wasn’t cutting it—but we didn’t realize how much it was holding us back. Red Caffeine redesigned our digital presence from the ground up with tools that make it easier for buyers to do business with us.
We now have:

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We debuted our new brand at IPPE in Atlanta with a completely reimagined trade show booth. The reaction was electric. Our bold visuals and authentic storytelling helped people see Rome in a new light. They asked if we hired models for the shoot. “No,” I said, “Those are our people.”

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Our revamped sales strategy, complete with better training, stronger marketing collateral, and strategic customer partnerships, has changed the game. We’re quoting more large projects than ever. We’re getting noticed by new prospects—and hearing from long-time contacts who finally see us for who we are today.

This partnership didn’t just help us update our brand or build a better website. It gave us confidence. It helped us shape our identity, elevate our people, and push our business to new heights.

Yes, the investment was big. But the ROI? Even bigger.
We’re no longer wondering what’s next. We’re choosing it.