A Scalable Brand Built for
Infrastructure Growth
GRESCO
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“My experience with Red Caffeine overall has been great, and has improved our marketing strategy. I’m pleased with the partnership we have built and look forward to continuing to improve business together.”
-Lauren Pope Director, Marketing & Ecommerce
As Gresco expanded its product portfolio and market reach, it needed more than tactical marketing support. The organization required a unified brand foundation and a scalable go-to-market strategy. Red Caffeine partnered with Gresco to create clarity, alignment, and long-term growth readiness across the enterprise.
Supporting Expansion Through Brand
and Go-to-Market Alignment
For more than 65 years, Gresco has been a trusted partner to electric utilities, cooperatives, and municipalities across the Southeastern United States. Over time, the company expanded beyond traditional electrical distribution into smart grid, broadband, security, and unmanned autonomous solutions. While that growth created new opportunities, it also made the business more complex.
As Gresco added product lines and entered new markets, the way in which they presented themselves to their customers and partners needed to evolve. Their leadership team recognized that, to support continued growth, they needed a clearer, more unified way to tell their story and go to market.
That’s when they turned to Red Caffeine.
The Challenge: Growth Outpaced Structure
Building a Strong, Unified Growth Platform
Gresco’s expanding portfolio gave customers more ways to work with them, but it also introduced challenges across marketing, digital, and sales enablement.
Different product lines were being positioned in different ways. Messaging varied across teams. Digital properties did not fully reflect how the business had evolved. Internally, teams needed more clarity about how marketing supported growth and why certain investments mattered.
Gresco needed a foundation that would allow them to scale without losing focus or consistency.
The Red Caffeine Solution:
Building a Strong, Unified Growth Platform
Red Caffeine partnered with Gresco to establish a brand and go-to-market framework that could support both their current business and what they were building for the future.
We began by clarifying how Gresco’s growing set of solutions fit together under one enterprise brand. This helped customers understand who Gresco is, what they offer, and how their different services connect.
From there, we modernized their digital presence and organized their messaging in a way that supported multiple buying journeys across utilities, municipalities, and infrastructure partners.
As Kayla Portillo, Vice President of Integrated Marketing at Red Caffeine, explains:
“Gresco invested in building a consistent and scalable brand foundation, while also optimizing marketing for their core solutions. That foundation is what allows us to now support six product lines, multiple web properties, and visibility at a national level.”
-Kayla Portillo, Chief Executive Officer
What We Built Together
A Cohesive Brand and Go-to-Market Framework
We created clear enterprise positioning that brought Gresco’s full portfolio together under a single, consistent story. This allowed product-specific messaging to live within a larger narrative that made sense to buyers across industries and roles.
A Modernized Digital Presence
We redesigned and reorganized Gresco’s website to better support how customers research and evaluate solutions. The new structure reflects different use cases, industries, and buying stages, while making it easier for prospects to find the information they need.
Scalable Marketing Infrastructure
With a stronger foundation in place, Gresco’s marketing team can now support several additional product lines, two primary web properties, and a growing calendar of hosted and industry events. Several offerings have expanded from regional awareness to national visibility, supported by a consistent brand and messaging platform.
The Impact
A More Aligned, More Confident Marketing Organization
We created clear enterprise positioning that brought Gresco’s full portfolio together under a single, consistent story. This allowed product-specific messaging to live within a larger narrative that made sense to buyers across industries and roles.
Christiana Henry, Account Director at Red Caffeine, describes the transformation this way:
“The Gresco team is now more unified around the brand than they were a year ago, focusing on the ‘why’ that drives their marketing efforts and decisions. It’s extremely gratifying to see how the marketing team has aligned on the brand foundation and uses that to create cohesion for all the other initiatives and product lines we’re working on. Their growth has been remarkable, and it’s due to their trust in our partnership.”
-Christiana Henry Account Director at Red Caffeine
Ready to Strengthen Your
Go-to-Market Foundation?
If your company is adding new products, entering new markets, or struggling to keep messaging aligned, it may be time to rethink how you go-to-market.
Talk with Red Caffeine’s growth consultants to learn how a unified brand and go-to-market strategy can support your next stage of growth.
Results include:
- Established a unified and scalable brand foundation across the enterprise
- Clarified positioning across multiple product lines under one cohesive narrative
- Strengthened internal alignment around brand strategy and marketing “why”
- Created a clear go-to-market framework to support continued expansion
- Modernized digital touchpoints to better reflect the evolving brand
- Enabled marketing support across six product lines and two web properties
- Supported expansion from regional visibility toward broader national presence
- Increased cohesion between marketing initiatives and business objectives
- Built a structured foundation to support hosted events and industry trade shows
- Positioned Gresco to scale marketing efforts more efficiently in 2026 and beyond
- Strengthened collaboration between marketing leadership and the broader organization
- Created long-term infrastructure for consistent storytelling across utilities and infrastructure audiences
That foundation allows them to move faster, communicate more clearly, and compete at a higher level as their business continues to expand.
Conclusion
Gresco’s growth is the result of intentional alignment around brand, messaging, and go-to-market execution. By building a strong foundation first, the organization positioned itself to scale across product lines, markets, and events with clarity and confidence. What began as a website project has evolved into a strategic partnership driving enterprise-wide momentum.
Book a time with a our team today.
