If you rebrand your company the right way, it’s not just reflected in the visuals. Launch your new brand internally to your team first to ensure that your employees are energized, entangled in the brand and enthusiastic about what was happening with the company.
An Exceptional Client Experience (ECE) leads to client retention, growth, and advocacy. Clearly layout and define your ECE to speak to the areas your clients can feel most value from your relationship.
Ready to realize a meaningful ROI from your online presence? Here are 5 tips to help you focus on building and maintaining a successful and efficient digital marketing strategy.
This marks the third consecutive year that we have been awarded for our innovative and thoughtful culture. At Red Caffeine, we live and breathe our core values, which further align with the qualifications to be considered a winner.
With so much content saturating the internet, it's hard to find a way to stand out and reach your audience. To keep up, use video marketing to win the attention of your customers and clients.
The last thing your sales team wants to focus on is shuffling through tens or sometimes hundreds (I’m not kidding) of sales materials to get their hands on the one or two tools they need for their next prospect meeting.
In a perfect world, the hard work your marketing team is producing should relate back to your sales and annual revenue. But, we all know this is no walk in the park. Learn how to align your sales and marketing teams in this 3-part series.
Best Places to Work in Illinois is a research organization that conducts in-depth employee surveys to determine how people really feel about their workplaces.
Do you really know why your prospects and customers buy? Many companies assume that they have their finger on their customers' pulse because they have been in an industry for five, ten, or even fifty years. But this usually is not the case.
Starting up or starting over is an exciting but nerve-racking time. In November 2013, we launched Red Caffeine, our new business, which I jokingly refer to as a ten-year-old start up. Among the top priorities for the start up of any business is launching your new or renewed brand into the marketplace. In our case, we were starting over and there were both positive and negative emotions tied to moving away from our old brand. We were certainly concerned about how much brand equity would be lost with the change, but ultimately, we were real
