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IDENTIFYING SALES OPPORTUNITIES THROUGH REORGANIZATON OF PRODUCT ARCHITECTURE

Growth Lanes - Organic | Product Launch | Market Expansion | Technology

The Growth Opportunity:

Orbitform manufactures fastening, forming, and assembly solutions for the automotive, medical, aerospace, and industrial marketplaces. With nearly ninety base models, hundreds of customization options, and in-shop services such as prototyping, reverse engineering, and short-runs, Orbitform had the depth and breadth of products their customers needed. However, the sales process stalled after the initial purchase because the sales team could not communicate the company's offering succinctly. Red Caffeine led Orbitform's leadership, sales, and marketing teams through workshops to clarify their position and define their product architecture.

The Highlights:

  • We categorized their product lines, custom options, and cross-sell opportunities in an easy-to-explain format
  • For the first time in thirty-five years, Orbitform's sales team had clarity on their competitive advantage and product solutions

PLAN METHODOLOGY

GROWTH
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

GROW-TO-MARKET™ 
STRATEGY

BRAND FOUNDATION & & 
MARKETING ASSETS

INCREASE SALES
OPPORTUNITIES THROUGH
CROSS-SELL AND UPSELL

PLAN METHODOLOGY

GROWTH
STRATEGY PLANNING

GROW-TO-MARKET™ 
STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

GROW-TO-MARKET™ 
STRATEGY

DRIVING
GROWTH

INCREASE SALES
OPPORTUNITIES THROUGH
CROSS-SELL AND UPSELL

MEASURABLE OUTCOMES

BRAND POSITIONING HAS DIVERSE BUSINESS IMPACT

CLARIFYING BRAND & PRODUCT MESSAGING IMPACTS SALES AND MARKETING EFFECTIVENESS

“The guidance Red Caffeine provided enabled us to create the six pillars in our product architecture. Before discovering this visual tool, we floundered, trying to have our marketing messaging cover all of our products and service offerings. Now we have built surgical and concise messaging for each.”

Phil Sponsler
President, Orbitform

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?