Orbitform manufactures fastening, forming, and assembly solutions for the automotive, medical, aerospace, and industrial marketplaces. With nearly ninety base models, hundreds of customization options, and in-shop services such as prototyping, reverse engineering, and short-runs, Orbitform had the depth and breadth of products their customers needed. However, the sales process stalled after the initial purchase because the sales team could not communicate the company's offering succinctly. Red Caffeine led Orbitform's leadership, sales, and marketing teams through workshops to clarify their position and define their product architecture.
- We categorized their product lines, custom options, and cross-sell opportunities in an easy-to-explain format
- For the first time in thirty-five years, Orbitform's sales team had clarity on their competitive advantage and product solutions