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REIMAGINING AN ONLINE PRESENCE FOLLOWING A RAPID ACQUISITION PHASE

Growth Lanes - Acquisition | Technology

The Growth Opportunity:

Luminii is a premium architectural LED lighting manufacturer that delivers simple lighting solutions from product innovation to installation. To best serve the architect and contractor communities, it was critical to provide an easy interface of the breadth and depth of products and technical specifications. Their growth plans were aggressive and focused on increasing market share quickly. Due to rapid expansion through two back-to-back acquisitions, Luminii needed to immediately integrate the new companies and their products as part of their business identity. Red Caffeine led the strategic approach to unite their online experience.

The Highlights:

  • Redesigning the customer's experience to support finding legacy products and access to the tools, resources, and functionality from the prior sites
  • Address market sentiment regarding the acquisitions through a house of brands architecture and customer satisfaction survey

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

BRAND INTEGRATION 
STRATEGY / VOICE OF
CUSTOMER SURVEY

SYSTEMIZE NEW
BRANDS, PRODUCTS
& RESOURCES

FLEXIBLE DIGITAL PLATFORM
THAT SUPPORTS NEXT PHASES
OF GROWTH

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BRAND INTEGRATION 
STRATEGY / VOICE OF
CUSTOMER SURVEY

BUILDING A REVENUE
GENERATION SYSTEM

BRAND INTEGRATION 
STRATEGY / VOICE OF
CUSTOMER SURVEY

DRIVING
GROWTH

FLEXIBLE DIGITAL PLATFORM
THAT SUPPORTS NEXT PHASES
OF GROWTH

MEASURABLE OUTCOMES

REDESIGNING THE CUSTOMER'S EXPERIENCE
TO SUPPORT THE INTEGRATION OF THREE BRANDS

USING CUSTOMER FEEDBACK TO DELIVER A BETTER ONLINE EXPERIENCE

“Our development approach gave Luminii the flexibility needed to evolve quickly as their business portfolio and product lines grew. We leveraged customer input to enhance Luminii’s website with functionality while improving the overall online experience. A true collaboration with our client and their customers!”

Lisa Behning
Red Caffeine Account Manager

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?