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BEYOND THE TAGLINE: A BRAND PROMISE THAT IMPACTS THE BUSINESS COMMUNITY

Growth Lanes - Strategic Partnerships | Technology | Market Expansion

The Growth Opportunity:

The Made in Elk Grove Manufacturing and Technology Expo takes place in the heart of Elk Grove Village - home to the largest industrial park in North America. Their growth goal was to improve occupancy rates by retaining current businesses and attracting new ones. This one-of-a-kind event sponsored and hosted by the Village offers free booth space for Elk Grove-based businesses and free attendance to manufacturers and OEMs throughout the region, bringing awareness to Elk Grove and sales opportunities to the business community.

The Highlights:

  • Developed this signature event as part of a successful integrated campaign that decreased industrial park vacancies by over 70%.
  • The event consistently attracts more than 100 local businesses and 1,000+ regional attendees
  • Developed and executed the annual event from 2013 to present

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

BRAND AWARENESS &
PARTNERSHIP CAMPAIGN STRATEGY

ANNUAL CAMPAIGN
BLUEPRINT

REGIONAL
EXPANSION

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BRAND AWARENESS &
PARTNERSHIP CAMPAIGN STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

BRAND AWARENESS &
PARTNERSHIP CAMPAIGN STRATEGY

DRIVING
GROWTH

REGIONAL
EXPANSION

MEASURABLE OUTCOMES

PROVIDE OEMS, SUPPLIERS, AND COMMUNITY PARTNERS A UNIQUE OPPORTUNITY TO BUILD RELATIONSHIPS.

BRINGING AWARENESS TO ELK GROVE’S VIBRANT MANUFACTURING COMMUNITY

“Elk Grove is the only municipality in the US that supports their businesses in an actionable way. We have participated every year and have new customers because of it.”

- Expo Exhibitor

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?