Thinking Differently About Sales and Marketing Technology. Mid-market companies voice many of the same concerns related to sales and marketing technology. They realize that it’s not enough anymore to simply “have a presence” online. They want to use tech to break into new markets, attract the right buyers and ultimately drive revenue.
If you delete or ignore most of the emails you see and you see right through anyone asking for “just 10 minutes to chat,” you can probably tell when someone is trying to sell you.
Red Caffeine CEO, Kathy Steele, recently joined President and CEO of NABR, Jennifer Kluge, for a conversation about value propositions and employee engagement in the CEO Thought Leadership LinkedIn Live video series.
We’ve done a great job internally of levelling up our strategic approach to content and its role within a company’s marketing and sales. It’s made us and our clients better as a result.
Companies in every industry are struggling to find and hire the people they need in order to accomplish their growth goals. For many of them, the focus has turned inward as they begin to evaluate the importance of their employer brand. Those who identify opportunities to strengthen their employer brand are the ones who can ultimately leverage it to attract and retain top talent, saving time and money while propelling them ahead of their competitors.
The biggest way we celebrate each year is our AmBadAssadors award ceremony coinciding with our company anniversary. This year’s ninth anniversary party and the recognition awards took on a superpowers theme, honouring standout team members in five superhero-themed categories.
Our Red Caffeine team recently joined a diverse group of inspired leaders in Atlanta, GA for the Women in Manufacturing SUMMIT 2022. Neuroscience expert, Kathryn Bardi, delivered a brilliant opening keynote lecture on exclusion, inclusion, and the social impact on women in the team dynamic.
When should we begin discussing our next anniversary internally, with an agency, and externally? Is it a one-time event or a year-long campaign?
In today's competitive job market, attracting top talent can be challenging for businesses like Beary Landscaping, an Illinois-based company that offers commercial landscape maintenance, seasonal color, snow and ice removal, residential and commercial construction. Although the company was growing quickly, Beary needed help attracting and retaining the talent necessary to support that success.
Are your employees your biggest advocates? They should be! Learn how we encourage our team to engage with our company on social media and how their engagement affects brand awareness and employer branding.
