Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
IDENTIFYING SALES OPPORTUNITIES THROUGH REORGANIZATON OF PRODUCT ARCHITECTURE
Growth Lanes - Organic | Product Launch | Market Expansion | Technology
The Growth Opportunity:
Orbitform manufactures fastening, forming, and assembly solutions for the automotive, medical, aerospace, and industrial marketplaces. With nearly ninety base models, hundreds of customization options, and in-shop services such as prototyping, reverse engineering, and short-runs, Orbitform had the depth and breadth of products their customers needed. However, the sales process stalled after the initial purchase because the sales team could not communicate the company's offering succinctly. Red Caffeine led Orbitform's leadership, sales, and marketing teams through workshops to clarify their position and define their product architecture.
The Highlights:
- We categorized their product lines, custom options, and cross-sell opportunities in an easy-to-explain format
- For the first time in thirty-five years, Orbitform's sales team had clarity on their competitive advantage and product solutions
PLAN METHODOLOGY
GROWTH STRATEGY PLANNING
GROW-TO-MARKET™ STRATEGY
BUILDING A REVENUE GENERATION SYSTEM
BRAND FOUNDATION & & MARKETING ASSETS
DRIVING GROWTH
INCREASE SALES OPPORTUNITIES THROUGH CROSS-SELL AND UPSELL
MEASURABLE OUTCOMES
BRAND POSITIONING HAS DIVERSE BUSINESS IMPACT
