Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
REENGINEERING THE SALES FUNNEL
Growth Lanes - Market Expansion | Technology
The Growth Opportunity
Mitsubishi Electric manufactures and sells best-in-class ductless heating and air products, leveraging a robust distributor network to target consumers. A distribution sales model provides many advantages in market expansion but can limit insights on the effectiveness of a sales campaign. Mitsubishi could not track a lead generated from marketing to final sale because their customers managed prospects once converted. The good news is they were open to change.
The Highlights:
- Disrupt the sales funnel changing the way customers buy
- Access to sales analytics they could not track prior
- Building custom technology and framework that would scale to other markets
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
GEO-TARGETED LEAD GENERATION CAMPAIGNS
BUILDING A REVENUE GENERATION SYSTEM
FULL SCALE REDESIGN OF BUYING PROCESS
DRIVING GROWTH
EXPAND CAMPAIGN TO NEW GEOGRAPHIC MARKETS
MEASURABLE OUTCOMES
A SCALABLE SYSTEM THAT TIED DIGITAL SPEND TO SALES INSIGHTS
