Luminii is a premium architectural LED lighting manufacturer that delivers simple lighting solutions from product innovation to installation. To best serve the architect and contractor communities, it was critical to provide an easy interface of the breadth and depth of products and technical specifications. Their growth plans were aggressive and focused on increasing market share quickly. Due to rapid expansion through two back-to-back acquisitions, Luminii needed to immediately integrate the new companies and their products as part of their business identity. Red Caffeine led the strategic approach to unite their online experience.
- Redesigning the customer's experience to support finding legacy products and access to the tools, resources, and functionality from the prior sites
- Address market sentiment regarding the acquisitions through a house of brands architecture and customer satisfaction survey