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BREAKING INTO NEW TERRITORIES WITH “AMAZ”ING EXPERIENCES ON & OFFLINE

Growth Lanes - Market Expansion | Product Launch

The Growth Opportunity:

Amazon Web Services (AWS) is a subsidiary of Amazon that provides an extensive set of infrastructure services that are trusted by millions of customers. Once restricted from geographic market penetration in 2017, that barrier was lifted. Their growth strategy focused on entering six new markets for the first time. Red Caffeine became a preferred AWS Partner that year to help deliver crucial lead generation and brand awareness priorities to support Field Marketing.

The Highlights:

  • Created robust lead generation campaigns in support of Field Marketing MQL and SQL goals
  • Developed and executed an event series targeting AWS's Greenfield Accounts.
  • Ongoing campaign development and marketing support from 2017 - Present

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

BUILDING A REVENUE
GENERATION SYSTEM

DRIVING
GROWTH

AWS PM

MARKET EXPANSION
CAMPAIGN STRATEGY

CAMPAIGN BLUEPRINTS
& ADAPTABLE CREATIVE

MULTI-REGION EXPANSION &
LANGUAGE TRANSLATION

PLAN METHODOLOGY

GROWTH &
STRATEGY PLANNING

MARKET EXPANSION
CAMPAIGN STRATEGY

BUILDING A REVENUE
GENERATION SYSTEM

MARKET EXPANSION
CAMPAIGN STRATEGY

DRIVING
GROWTH

MULTI-REGION EXPANSION &
LANGUAGE TRANSLATION

Focus Forward

MEASURABLE OUTCOMES

THE EVENTS SURPASSED ATTENDANCE EXPECTATIONS. THE CAMPAIGNS WERE REPURPOSED NATIONALLY & INTERNATIONALLY.

Cloud Focused

SUPPORTING FIELD MARKETING MQL AND SQL GOALS

“Red Caffeine has been a strategic partner for AWS, providing great industry insights and compelling content."

Jeff Harris
AWS Field Marketing Manager

WHAT IS YOUR
BEST OPPORTUNITY
FOR GROWTH?