MakingChips and Making Lists

Sometimes your company just needs to fill an empty pipeline ASAP. When the pressure is on, quick wins are appealing. There’s a place for low-hanging fruit, but when you’re only getting quick wins, your customer base may eventually get clogged up and slow down your company’s productivity. Stay focused on winning business that fits your ideal customer profile by making a targeted list of prospects.

Listen to MC 126: Where to Begin With Making the List to learn about how to build a targeted prospect list.

Not caught up on #MarketingForMakers podcasts and feeling left out? Don’t be. Join the party!

MC114: Identifying Your Marketing Technology Stack

MC111: Website Planning for Makers

MC109: What’s Your Archetype? – Developing Your Brand Identity

MC105: Use Interviews to Discover Your Brand and Get More Business

MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy

MC085: How Your Company Story Leads to Relationship Building