Founder, Kathy Steele, Talks Brand Storytelling With PCMA

Great brands don't sell - they build lasting relationships. Red Caffeine's Founder and CEO, Kathy Steele, discussed the importance of brand stories and archetyping with members of the Professional Club Marketing Association. She explored why, at the end of the day, brand building is all about creating a human connection. When a brand takes on a primary character, we understand it on a fundamental emotional level that fosters trust, which translates into a deeper connection. Kathy shared examples of how iconic brands like Nike and Coke as well as benchmarks in the Private Club space like Jonathan Club and Soho House effectively use brand archetyping and storytelling.  

Check out the full deck to learn how humanizing your brand can help your company reach its growth goals.

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