BLUEPRINT THE EXPERIENCE
Our digital consultants consider many factors in preparation for your digital experience. What are the challenges you’re trying to solve with a tech solution? What are the intended uses of the software or platform that you’re considering? What actions do you want people to take when engaging with you online? Consider our digital consulting services the blueprint of your digital experience.
INFORMATION + WEBSITE ARCHITECTURE
Our digital strategists and developers design the path of least resistance for your clients, prospects, and recruits to find the information that they’re looking for. Information architecture means organizing content and planning out the structure of your website, app, portal, or software. We use sitemaps, user workflows, and content navigation charts to map the digital experience for any web property that we build or enhance.
USER EXPERIENCE DESIGN
The User Experience (UX) is the physical design aspect of your digital property. It’s what makes it “easy to use” and visually enjoyable. Our designers and developers tap into the mind of the end-user to consider where the eye is drawn on a page and how you naturally navigate around the platform. We can then insert the appropriate graphic, form, piece of content, or button to keep the end-user continually engaged with your brand. Your platform’s UX design also drives the digital perception of your brand.
There are endless opportunities to enhance your organization with new technology, beyond your website, such as a CRM, ERP, SaaS, email automation, HR software, and more. We will help you discover the best-fit tech to bring a service in-house, upgrade old software, automate a manual process, or to enable your sales team with deep user insights. Our tech exploration services include educating you on the suite of apps or software tools that you need and the options to round out your tech stack. We will train your team on how to use the technology to ultimately make your life more efficient.