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Employees: Your Company's Most Powerful Social Advocates

by Lauren Risetter

If you post regularly on social media, and your employees aren't engaging with that content, you're missing out! When your people like, share, repost or comment on your social posts, it expands the reach of that content and is proof of your company’s culture and quality. A strong base of employee advocates is a sign of a company with engaged people who believe in the product or service enough to recommend it to their followers and connections.


How does employee engagement on social media put your company at an advantage?

In our experience, we’ve found four main benefits to having active employee advocates:

  1. Brand Awareness: You’ll gain brand awareness and visibility beyond what you would reach organically.
  2. Recruitment: You will recruit qualified candidates for job openings. Good people beget other good people, so if you want to attract talent of similar caliber to your current employees, chances are your people are friends with the kind of candidates you’re looking for.
  3. New Business: When more people advocate for you, your brand reaches new eyes and ears, including prospective clients, customers, and talent that would have never otherwise heard of you. And because someone in their network is promoting your products or services, there’s already a level of established trust.
  4. Engagement: When a crowd gathers, other passersbys get curious and check it out. The same principle goes for social media. If your post has substantial likes, shares and comments, others are more likely to investigate.

So, you’re sold on engaging your employees on social. Great! But how do you do it? Mandate employees to like everything you post? No way! You want it to be as organic as possible.

I’ll let you in on a few of Red Caffeine’s tips and tricks:

  • Lower the barriers by sending sample social media posts and optimized images. This lets your employees plug and play on social. It’s important to make it as easy as possible for people to share new content or information about a job opening, blog article, upcoming event, etc.
  • Create content that doesn’t suck. If you’re producing interesting articles, videos, podcasts, etc., then your employees might actually be excited to share (or brag) about the cool company they work for.
  • Add social sharing icons to blogs and videos. This makes it beyond easy for your employees to share by just a click of a button. You want to make it as simple and as fast as possible for ANYONE that comes to your site to share your content.
  • Set the example from the top. If your leaders regularly share on social, others will likely follow suit. Just as good people beget good people, passion for your company begets passion among colleagues.
  • Engage with prospective clients. At Red Caffeine, we love sharing link love with the companies who are our new BFFs. If you’re courting a hot prospect, it doesn’t hurt to share their social links with your employees. Again, if you make it easy for your people to share, chances are they’ll be more than happy to help if it means that potential company growth is just a few clicks away.

Give it a try, and if your employees still aren’t willing to engage, maybe there are some quick changes you can make to your approach.


Need help encouraging your employees to be social media advocates? Let’s get social! We can help.