Developing a #Winning Business Mentality

by rc


When you visit Red Caffeine, you’ll find that each employee has our core values positioned somewhere on or around their desk. Having these core values within our line of sight (even with coffee stains) is a daily reminder of what is expected of us as a team. We take core values seriously; they set the foundation of culture here at RC. We have a lot to say about them — especially our core value #3:

We Play to Win and Win Together

The win-win mentality is not always the first thought in people’s minds when approaching a situation. To better understand why the win-win mentality is so effective, let’s explore different ways people approach “winning” in the business world.  


  • Lose-Lose (The Downward Spiral) Having a lose-lose mentality means you are most concerned with the failure of others. With this mindset, you are so consumed with that particular person or situation that you can only see it in a negative light. An example of this approach is trying to get revenge on someone.
  • Lose-Win (The Doormat) This mentality is what some of us resort to when we “just want to keep the peace.” Following the failure of another, a person will compromise their standards to avoid turbulence. This frame of mind always puts you last.
  • Win-Lose (The Totem Pole) The win-lose mentality means you believe there has to be a winner and a loser, no in-between. You were willing to get ahead even at the expense of those around you. This makes a person ultra-competitive, and there is a higher probability of backfiring.
  • Win-Win (The Success Paradigm) - This mentality is based on the belief that there is plenty of success to go around. The win-win approach enables you to view a situation’s outcomes to be mutually beneficial to both parties involved.


In business (and even outside the office), thinking win-win can cause a ripple effect of success for all stakeholders. This thought process is explored more in depth in Stephen Covey’s book, The 7 Habits of Highly Effective People. In his book, habit four explores the win-win mentality and its effectiveness. Covey explains that approaching situations with a win-win attitude means approaching situations in a cooperative and mutually beneficial mindset rather than a competitive one. According to Covey: “To think win-win isn’t about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration.” A simple example of the win-win business mentality is getting a promotion at work and sharing praises and recognition with all those who helped get you there.


When approaching a conflict or situation with a win-win attitude, the person or organization must possess these fundamental traits: be able to openly and honestly express ideas and opinions, always be true to yourself and your feelings, and lastly, always believe there is plenty of the “pie” for everyone. Thinking win-win only takes a simple shift in the way you approach a situation. To successfully think and apply the win-win mentality, you must first begin with the most important step: Looking inward. Looking inward means letting go of insecurities and jealousy thoughts that we have been taught since we were children (ex: win-lose). Allowing competition to influence our self-worth and benchmarking ourselves above others causes us to lose sight of all of the positives that could come from a situation. Red Caffeine likes to treat every situation as though it will produce a positive outcome for both parties involved. We don’t try playing dirty in order to get more clientele and recognition, we embrace our transparency and uphold our value to think win-win for all stakeholders involved. Learn more about how we win-win and our amazing core values here.