Recent posts:

  • Turning Uncertainty Into Off-The-Charts Customer Satisfaction Employer Branding

    Turning Uncertainty Into Off-The-Charts Customer Satisfaction

    by Kathy Steele

    A net promoter score measures customer experience and helps predict business growth. It can be a challenging obstacle to overcome. The consultancy who created it, Bain & Company, sets the bar even higher for B2B companies—anything less than 60 percent is considered a red flag. That's why it was pretty big news for Bales, a metal surface solution company, to learn that their NPS has gone up four points from 2019 to 77 percent and maintained the high level throughout the pandemic. The average NPS score in manufacturing is a meager 53 percent—but why does all of that matter at all? Because companies with a high NPS score tend to grow four to eight percentage points above their market's annual growth.

  • In the Mighty-Mid Market, the Future Looks Bright Digital Transformation

    In the Mighty-Mid Market, the Future Looks Bright

    by Kathy Steele

    There are nearly 200,000 middle-market businesses representing one-third of the U.S. economy. While definitions of this group vary, the National Center for the Middle Market categorizes it as businesses with top-line revenue between 10 Million and 1 Billion. These companies are private and public, family-owned, geographically diverse, employ approximately 48 million people and span across all industries.

  • Client Spotlight - 100-Year-Old Forging Company Grows over 20% in 2020 Brand Awareness

    Client Spotlight - 100-Year-Old Forging Company Grows over 20% in 2020

    by Kathy Steele

    Anchor Harvey has been featured in the industry news and podcasts quite a bit in recent months and with good reason. This 100-year-old aluminum forging company has faced down what could have been a disastrous year due to the pandemic.

  • 2021 - A Look Forward From Our CEO Employer Branding

    2021 - A Look Forward From Our CEO

    by Kathy Steele

    It's hard not to get excited about something new - a fresh start, a birth, a new year. 2020 is over, so how can we take the lessons we learned and use them to our advantage this year?

  • Capitalism ReImagined - The Great Game of Business Conference 2020 Employer Branding

    Capitalism ReImagined - The Great Game of Business Conference 2020

    by Kathy Steele

    For the last 28 years, a community of “game changers” have gathered together from around the world to learn, share, and celebrate the principles and practices of The Great Game of Business management operating system at the world’s largest conference on open-book management. For the last three years, I have been one of them as a speaker and attendee.

  • Beyond the Tagline: Living a Brand Promise and Making an Impact Brand Awareness

    Beyond the Tagline: Living a Brand Promise and Making an Impact

    by Kathy Steele

    The unique and powerful story of Elk Grove Village and its commitment to being Beyond Business Friendly is well-known on a local, regional, and even global level.

  • C-Suite Exchange: Business Reboot & Your Employment Brand Employer Branding

    C-Suite Exchange: Business Reboot & Your Employment Brand

    by Kathy Steele

    As you continue to lead your organization through uncertainty, your brand reputation is more important than ever. Customers and employees are searching for stability and hope.

  • INFOGRAPHIC: 5 Tips to Increase Digital Conversions Lead Generation

    INFOGRAPHIC: 5 Tips to Increase Digital Conversions

    by Clarissa Johnstone

    In today's fast-paced digital landscape, it is more important than ever to be poignant and intentional about drawing your audience's attention. You need to craft your content to drive meaningful and qualified leads and conversions on websites and landing pages. Here are 5 easy steps that we follow to do just this…

  • Capitalizing On Positive News - Promoting Capabilities During COVID-19 Brand Awareness

    Capitalizing On Positive News - Promoting Capabilities During COVID-19

    by Lisa Behning

    During the COVID-19 pandemic, having test kits available became a critical need so that mass testing could become a reality. With more tests, our country could begin to lift shelter-in-place directives so that businesses could resume and life return to a new “normal.”

  • Will Your Business Hit A Growth Ceiling? Employer Branding

    Will Your Business Hit A Growth Ceiling?

    by Janet Viane

    Growth is the biggest challenge in any business, regardless of industry, with or without a global pandemic. In a world where external forces are impacting business success like never before, conventional wisdom and experience can no longer guide growth strategies.

  • “The Customer Is King”, Especially in a Pandemic. Brand Awareness

    “The Customer Is King”, Especially in a Pandemic.

    by Amy Anderson

    We all remember the adage that it costs five times more to acquire a new customer than retain a current customer. The coronavirus pandemic has put an even greater emphasis on client retention given spending is at an all-time low. Customers are the lifeblood of your company. The following are three ways to support client retention and keep revenue flowing.

  • Client Spotlight - Municipality Takes Proactive Approach to Supporting Businesses During Pandemic Brand Awareness

    Client Spotlight - Municipality Takes Proactive Approach to Supporting Businesses During Pandemic

    by Kathy Steele

    Red Caffeine worked with the Elk Grove Village economic development team and a steering committee of business leaders to launch a new website that helps local businesses respond to and recover during the novel coronavirus pandemic.

  • Client Spotlight - GiGi's Playhouse Brand Awareness

    Client Spotlight - GiGi's Playhouse

    by Janet Viane

    GiGi’s Playhouse, headquartered in Hoffman Estates, IL, is the only Down Syndrome Achievement Center dedicated to offering free educational, therapeutic and career-based programming for individuals with Down syndrome.

  • Business as "Un" usual - Thoughts for Business Leaders Brand Awareness

    Business as "Un" usual - Thoughts for Business Leaders

    by Kathy Steele

    As business leaders, we face many challenges. Still, the recent international health crisis is unprecedented even for those who have weathered other setbacks like recessions, business divorces, or losing significant customers. At first, it seemed like it would be business as usual, but it's not. Over the past few weeks, our company has gone from flex work to entirely remote.

  • A Unique "Grad" School for Entrepreneurs Employer Branding

    A Unique "Grad" School for Entrepreneurs

    by Kathy Steele

    Where do the business runners of today find ongoing learning options that help them scale their business? Traditional degree programs provide an incredible advantage for aspiring founders, but what about the many people who found a company post-college or need support once past the initial start-up phase?

  • Networking Advice for Busy Professionals Brand Awareness

    Networking Advice for Busy Professionals

    by rc

    Join Red Caffeine for an intimate conversation with Ricky Curry, Director of Human Resources & Organization Development for Blistex, Inc., at The Executives Breakfast Club event on Friday, March 13th from 7-9 am at the Hyatt Lodge in Oakbrook IL.

  • Working With The Best Brand Awareness

    Working With The Best

    by Parker Lee

    The Red Caffeine team has the pleasure of working with Bales Metal Surface Solutions and Specialty Manufacturing, Inc. on a daily basis.

  • Breakfast Just Got Better Brand Awareness

    Breakfast Just Got Better

    by Lisa Behning

    The Executives Breakfast Club is more than just a networking group; it's the place for leaders who want to become better versions of themselves by learning with and from each other.

  • Event: How Do They Do That? Companies with High Employee Engagement Employer Branding

    Event: How Do They Do That? Companies with High Employee Engagement

    by rc

    According to the Wall Street Journal, this is the hottest job market in fifty years. What are companies doing to keep employees engaged and happy? Join Kathy Steele for an Educational Seminar on February 27, 2020, as she leads a panel of experts who will share their experiences, challenges, and successes.

  • Funding Your Employer Brand Plan—A Numbers Game You Need to Win Brand Awareness

    Funding Your Employer Brand Plan—A Numbers Game You Need to Win

    by Kathy Steele

    With unemployment continuing to trend under 4%, and companies' focus on employee recruitment and retention as we all fight in the war for talent, savvy leaders are starting to invest in employer brand strategies as part of their growth plan and competitive advantage.

  • Succession Planning With Purpose Brand Awareness

    Succession Planning With Purpose

    by rc

    Red Caffeine is proud to sponsor Maureen Beal, CEO and Chairman of National Van Lines speaking at The Executives Breakfast Club event on Friday, December 13th from 7-9 am at the Hyatt Lodge in Oakbrook, IL.

  • Time Is Money Brand Awareness

    Time Is Money

    by Heather Carbray

    Teaching employees to think and act like owners is a concept pioneered by Jack Stack in his turn-around of SRC Holdings in the 80s that inspired both a book and an open-book business methodology that is now known as The Great Game of Business (GGOB).

  • Creativity Four Good Digital Transformation

    Creativity Four Good

    by rc

    At Red Caffeine, our Purpose is to be entangled with our team, clients, and community to fuel meaningful impact. So how do you make the most significant impact using the skills that you have?

  • A New Brand Experience Digital Transformation

    A New Brand Experience

    by rc

    The Executives Breakfast Club is where business leaders come together to examine the challenges of the day in the context of our greater obligations, beliefs, and values.

  • Red Caffeine Brings Our Flava to Gathering of The Games for a Second Year Employer Branding

    Red Caffeine Brings Our Flava to Gathering of The Games for a Second Year

    by rc

    We are thrilled to announce we will be attending the Great Game of Business’ annual Gathering of the Games Conference in Dallas, Texas as both a sponsor and as speakers for the second year in a row. Playing the Great Game of Business has taught us a lot about how open-book management can empower employees to think like owners and we’re excited to share what we’ve learned with a like-hearted audience.

  • New Series: A People+People™ Plan to Accelerate Growth Employer Branding

    New Series: A People+People™ Plan to Accelerate Growth

    by Julie Poulos

    A People+People™ Plan is a foundation and activation strategy for scaling your organization. Employees and customers are the two critical factors to successfully growing. A People+People Plan™ is your roadmap to keeping a healthy pipeline of both. The Plan empowers your leadership team to align all departments on gaps and areas of improvement by focusing on the five pillars of any successful business.

  • A competitive edge in municipal marketing: Planning for strategic growth Brand Awareness

    A competitive edge in municipal marketing: Planning for strategic growth

    by Kayla Portillo

    Complex municipalities often have well-defined goals. What sets some in the public sector apart is the ability to think and operate in terms of business objectives -- to understand the "why" behind their actions and communicate that to internal and external stakeholders.

  • What is lost talent costing you? Employer Branding

    What is lost talent costing you?

    by Heather Carbray

    With the unemployment rate being at a record low, finding and retaining top talent is critical. A number of things are affected by a vacant position, and many business owners may be surprised at the cost. The war for talent is in full force, so how can companies prepare themselves for battle?

  • Is Your Business Failing To Scale? Create A People+People™ Plan Lead Generation

    Is Your Business Failing To Scale? Create A People+People™ Plan

    by Kathy Steele

    No matter the size or industry, most companies need customers, employees and processes to achieve growth goals. Learn how a People+People™ Plan could help your team scale strategically.

  • 2019 Office Design Trends That Attract and Retain Top Talent Employer Branding

    2019 Office Design Trends That Attract and Retain Top Talent

    by Shannon Callarman

    Red Caffeine, a growth consultancy in Lombard, recently underwent an office redesign to implement new trends in the workplace. Here are some of the latest office design trends and examples of how we implemented them to promote our own employer brand.

  • Employer Branding for Manufacturers: How to Get Started Employer Branding

    Employer Branding for Manufacturers: How to Get Started

    by Shannon Callarman

    Building a powerful employer brand doesn’t have to be a scary thing. The key is to define your employer brand from the inside out.

  • Top 3 Retention Trends to Watch in 2019 Employer Branding

    Top 3 Retention Trends to Watch in 2019

    by Jordan Doll

    With an unemployment rate below 4%, top talent is ready and eager to leave current positions if they spot a better fit. Here are the top retention trends we're watching in 2019.

  • Aligning Sales and Marketing Part 3: The Musical Number Sales Enablement

    Aligning Sales and Marketing Part 3: The Musical Number

    by Kayla Portillo

    The final part in our Aligning Sales and Marketing series. What's the last step?

  • Aligning Sales and Marketing Part 2: The Part Where You Help Me Help You Sales Enablement

    Aligning Sales and Marketing Part 2: The Part Where You Help Me Help You

    by Kayla Portillo

    When aligning sales and marketing, regular conversation is the critical (but attainable) first step. The second step is where you help me help you.

  • Aligning Sales and Marketing Part 1: The Easy Part Sales Enablement

    Aligning Sales and Marketing Part 1: The Easy Part

    by Kayla Portillo

    Aligning the sales and marketing teams is a common pain point in any industry. Gain insight into the tools, processes, and best practices that'll help align your teams.

  • Brand Awareness Starts With Your Team Brand Awareness

    Brand Awareness Starts With Your Team

    by Natalie Dubs

    If you rebrand your company the right way, it’s not just reflected in the visuals. Launch your new brand internally to your team first to ensure that your employees are energized, entangled in the brand and enthusiastic about what was happening with the company.

  • Aligning Sales and Marketing: Introduction to a Three-Part Series Sales Enablement

    Aligning Sales and Marketing: Introduction to a Three-Part Series

    by Kayla Portillo

    In a perfect world, the hard work your marketing team is producing should relate back to your sales and annual revenue. But, we all know this is no walk in the park. Learn how to align your sales and marketing teams in this 3-part series.

  • Caffeinated Recruitment: 3 Ways to Improve Your Top Talent Pipeline Employer Branding

    Caffeinated Recruitment: 3 Ways to Improve Your Top Talent Pipeline

    by Shannon Callarman

    Improve your talent pipeline by networking early on, creating clickable website content, and maintaining an engaging social media strategy.

  • Create an Experience your Prospects Won’t Forget Lead Generation

    Create an Experience your Prospects Won’t Forget

    by rc

    Want to turn prospects into clients? Host a memorable event that attendees can connect with, get excited about, and won't forget.

  • 3 Reasons You Should Define Your Exceptional Client Experience Sales Enablement

    3 Reasons You Should Define Your Exceptional Client Experience

    by Amy Anderson

    An Exceptional Client Experience (ECE) leads to client retention, growth, and advocacy. Clearly layout and define your ECE to speak to the areas your clients can feel most value from your relationship.

  • Employees: Your Company's Most Powerful Social Advocates Employer Branding

    Employees: Your Company's Most Powerful Social Advocates

    by Lauren Risetter

    Are your employees your biggest advocates? They should be! Learn how we encourage our team to engage with our company on social media and how their engagement affects brand awareness and employer branding.

  • The Difference Between Marketing Qualified Leads and Sales Qualified Leads Lead Generation

    The Difference Between Marketing Qualified Leads and Sales Qualified Leads

    by Jordan Doll

    Intertwine your sales and marketing teams to make processes more efficient and convert more prospects to customers. It all starts with understanding the difference between Marketing Qualified Leads and Sales Qualified Leads.

  • 5 Tips To Promote Your Business Through Digital Marketing Brand Awareness

    5 Tips To Promote Your Business Through Digital Marketing

    by Dan Mantilla

    Ready to realize a meaningful ROI from your online presence? Here are 5 tips to help you focus on building and maintaining a successful and efficient digital marketing strategy.

  • Don’t Let Your Brand Awareness Campaign Make Prospects Cringe Brand Awareness

    Don’t Let Your Brand Awareness Campaign Make Prospects Cringe

    by Ryan Gartman

    Get in front of your audience for all the right reasons. Increase your brand awareness by gaining recognition, advocacy and loyalty. Learn what not to do from these two, note-worthy advertising fails.

  • 9 Video Marketing Statistics Brand Awareness

    9 Video Marketing Statistics

    by Michael Bevilacqua

    With so much content saturating the internet, it's hard to find a way to stand out and reach your audience. To keep up, use video marketing to win the attention of your customers and clients.

  • Does Your Sales Team Have the Tools They Need to Close the Deal? Sales Enablement

    Does Your Sales Team Have the Tools They Need to Close the Deal?

    by Kacey Keegan

    Follow these five steps to find out if your sales team has the right tools they need to close the deal.

  • Career Pathing Attracts and Retains Employees: Here’s Why Employer Branding

    Career Pathing Attracts and Retains Employees: Here’s Why

    by Heather Carbray

    Career pathing can ensure positive employee retention. Here's why.

  • When RC Turned The Tables On Ourselves Brand Awareness

    When RC Turned The Tables On Ourselves

    by Julie Poulos

    A Case Study of why strategy is the first step before branding, technology, and marketing.

  • Becoming a Growth Consultancy: How Getting Fired Changed Our Company Lead Generation

    Becoming a Growth Consultancy: How Getting Fired Changed Our Company

    by Kathy Steele

    We have been fired four times in our four-year company history and instead of playing the blame-game we changed the way we run RC.

  • A Client, a Prospect, and a Job Candidate Walk into Your Office… Employer Branding

    A Client, a Prospect, and a Job Candidate Walk into Your Office…

    by Clarissa Johnstone

    Does your space truly represent what it’s like to work there, and would a prospective client or employee get a sense of what it would be like to work with you? See how a well-designed space can bring inspiration and collaboration to your office.

  • LinkedIn Tips to Boost Your Sales and Marketing Efforts in 5 Minutes a Week Sales Enablement

    LinkedIn Tips to Boost Your Sales and Marketing Efforts in 5 Minutes a Week

    by Kayla Portillo

    So it’s 2018, and you want to create your LinkedIn profile, or you want to start using the one you created 10 years ago. It’s a lot of pressure, right? We can help!

  • Caffeinated Recruitment: 3 Tips for a Low-Stress Interview Employer Branding

    Caffeinated Recruitment: 3 Tips for a Low-Stress Interview

    by Shannon Callarman

    Today’s top talent are looking for passion, energy, and excitement in companies across all industries. So don’t lose a strong candidate to an inefficient interview process. Show them you’ve got what it takes to be a badass employer.

  • Three Ways To Overcome Financial Distress While Improving Employee Trust Brand Awareness

    Three Ways To Overcome Financial Distress While Improving Employee Trust

    by Kathy Steele

    Business is hard. You win a big account but don’t have the team to service it. You lose a big account and think about how to trim the fat. Your concept gets funded, but you don’t know how to engage your team around a common purpose. Regardless of size, all businesses get stuck. What if there was a way to make running a business easier?

  • A Love Letter from Kathy and Julie ❤

    A Love Letter from Kathy and Julie ❤

    by Julie Poulos

    November 1st marks the 4th anniversary of Red Caffeine. Each year we celebrate this milestone at our Halloween Party. Our anniversary is a time of reflection and gratitude for those who helped us overcome the challenges as we "re-booted" the business. Three key things that have impacted us most have been: Focus on People - We believe happy people do amazing work.

  • Brand Archetyping Is Not Phony. It's Badass. Here's Why. Employer Branding

    Brand Archetyping Is Not Phony. It's Badass. Here's Why.

    by rc

    An archetype is a universal pattern of behaviors that, once discovered, helps people better understand themselves and others. BRAND archetyping is the art of personifying a business and/or organization.

  • Filtering the Brand Experience - Phase 3 Brand Awareness

    Filtering the Brand Experience - Phase 3

    by Danny Wyse

    The design has been chosen, the brand story is in place, and it’s time to dress up the frame of the brand. There are still several elements that need to be chosen to complete the brand visuals. These items must align with the personality and archetype of the brand.

  • Your Growth Goals Are Unrealistic Unless You Create A Company Growth Engine Lead Generation

    Your Growth Goals Are Unrealistic Unless You Create A Company Growth Engine

    by Kathy Steele

    What’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth engine for your business, of course. Many organizations neglect to invest in creating a predictable and measurable strategy to accelerate and manage growth. Six key areas can help companies sustain a growth engine.

  • Key Considerations in Marketing Planning Brand Awareness

    Key Considerations in Marketing Planning

    by Julie Poulos

    Let’s assume you have just completed your brand foundation (strategic research, positioning, sales tools, and website). Essentially what you’ve done is built and decorated your new home. Now that everything is in place, it’s time to throw yourself a housewarming party!

  • Let the Games Begin! Playing Mini-Games to Solve Business Challenges Employer Branding

    Let the Games Begin! Playing Mini-Games to Solve Business Challenges

    by rc

    Red Caffeine plays the Great Game of Business (GGOB). We operate under open book management, train all employees to be financially literate, and strive to leverage the entire team to fuel business growth and operational efficiency.

  • Nine Factors For Finding The Right Name For Your Business Brand Awareness

    Nine Factors For Finding The Right Name For Your Business

    by Kathy Steele

    You've looked over your numbers, and you think you're ready to get your new service off the ground. You know the product is solid, but there's a catch: The project name is just a placeholder.

  • The Ultimate Website Planning Guide + A Dozen Questions to Consider Digital Transformation

    The Ultimate Website Planning Guide + A Dozen Questions to Consider

    by Julie Poulos

    Let’s face it – websites are expensive and a huge undertaking. It’s one small step for the internet and one giant leap for the future of your business. If done well, your website will serve as a 24/7 sales rep for your business – attracting and nurturing prospective customers.

  • What's In Your 'Stack?' It's Not Just MarTech Driving Business Today Digital Transformation

    What's In Your 'Stack?' It's Not Just MarTech Driving Business Today

    by Kathy Steele

    The good news is with the increased ease of integrating platforms, Accounting, human resources and ERP software could be connected to your marketing software. At the very least, marketers and business leaders should be aware of the technology systems outside of MarTech and consider what data and processes could aid their business growth strategy.

  • Competitive Analysis: Know What You're Up Against Brand Awareness

    Competitive Analysis: Know What You're Up Against

    by Julie Poulos

    One of the first steps in our strategic planning phase is performing a competitive analysis. Why do we do this? Knowledge is power! It’s important to know how you stack up against your competitors.

  • Filtering the Brand Experience - Phase 2 Brand Awareness

    Filtering the Brand Experience - Phase 2

    by Danny Wyse

    The FILTERED EXPERIENCE determines design elements such as whether the new brand will have sharp edges, serif or sans-serif font, or if the client is partial to blue. Once all this information is captured, it's time to develop the logo(s).

  • Filtering the Brand Experience - Phase 1 Brand Awareness

    Filtering the Brand Experience - Phase 1

    by Danny Wyse

    You know that feeling you get when you purchase new Nike shoes? The one that makes you feel like you can run a Marathon, out work any person on the field or cycle across the country? That is the result of their brand.

  • How to Approach Mentoring as an Established Professional Employer Branding

    How to Approach Mentoring as an Established Professional

    by rc

    At any stage of your career, having a mentor (or mentors) can have a positive impact on your career. Here are a few ways established professionals can leverage mentoring.

  • Wake Up! How to Create a More Engaged Workplace Culture Employer Branding

    Wake Up! How to Create a More Engaged Workplace Culture

    by Kathy Steele

    Investing in your company culture will pay off with a lower turnover rate and a more productive staff in the long run. Wake up! Create a more engaged workplace.

  • How Can Storytelling Connect You to Your Prospects? Brand Awareness

    How Can Storytelling Connect You to Your Prospects?

    by Julie Poulos

    Increase brand awareness and connect with your prospects by knowing your audience, targeting them with content that addresses their needs, and positioning yourself as an expert.

  • Why Time Management Isn’t About Time At All Employer Branding

    Why Time Management Isn’t About Time At All

    by rc

    The Eisenhower Time Management Matrix is a technique that can help increase productivity in the office. And the best part is that it doesn't even consider time as a factor!

  • What’s Junto You Ask? Here’s Your First Sip of the Culture Kool-Aid Employer Branding

    What’s Junto You Ask? Here’s Your First Sip of the Culture Kool-Aid

    by Julie Poulos

    We wanted to make our leaders and overall company stronger and more effective. So what did we do? We joined the Junto Tribe, of course!

  • Developing a #Winning Business Mentality Employer Branding

    Developing a #Winning Business Mentality

    by rc

    Our core value #3: We Play to Win and Win Together is what upholds our win-win mentality. Not only do we want to win as a team, but we want our clients to win too.

  • The B2C Food Manufacturers’ Guide to Navigating “Hot Food Topics” – Part 2 Content Marketing for Food Manufacturers Brand Awareness

    The B2C Food Manufacturers’ Guide to Navigating “Hot Food Topics” – Part 2 Content Marketing for Food Manufacturers

    by rc

    Now that you've discovered the upcoming industry trends, you'll need to market your product. Elevate your content, create clickable content, and promote your content through the best possible outlets.

  • How Power Posing Can Lead to Success Employer Branding

    How Power Posing Can Lead to Success

    by rc

    Your body language can affect your behavior, confidence, and how you handle stress. Strike a power pose to boost your confidence while in the office, at a public speaking event, or just in a new (and slightly) intimidating situation.

  • The B2C Food Manufacturers’ Guide to Navigating “Hot Food Topics” - Part I Sales Enablement

    The B2C Food Manufacturers’ Guide to Navigating “Hot Food Topics” - Part I

    by rc

    What trends will dominate your market in the near future? Ask yourself these 3 questions and follow this 4-step research process to get ahead and become a market leader.

  • How Marketing Can Help Bridge the Manufacturing Skills Gap Employer Branding

    How Marketing Can Help Bridge the Manufacturing Skills Gap

    by rc

    Having trouble finding the talent in manufacturing? Close the skills gap by marketing to the younger generation.

  • How Municipalities Can Make an Impact Through Storytelling Brand Awareness

    How Municipalities Can Make an Impact Through Storytelling

    by rc

    Even if you don't consider your company as a "typical business", it still has a story to tell. Use storytelling in your marketing efforts to boost brand awareness and show your audience what you have to offer.

  • 3 Ways to Turn Your Website into a Powerful Recruiting Tool Employer Branding

    3 Ways to Turn Your Website into a Powerful Recruiting Tool

    by rc

    Stand out from your competition to attract top talent. Make your company more desirable by showcasing your culture, employee benefits, and your brand story.

  • What does marketing have to do with attracting and retaining talent? Employer Branding

    What does marketing have to do with attracting and retaining talent?

    by Julie Poulos

    Attract and retain talent by telling your company's story. It all starts with culture and how you leverage the tools you're given.

  • Cultural fit: the new hire perspective Employer Branding

    Cultural fit: the new hire perspective

    by Kayla Portillo

    Your culture should speak so well for itself that even your new hires know how badass it is.

  • How to Get Started with Marketing Automation Digital Transformation

    How to Get Started with Marketing Automation

    by Kathy Steele

    Marketing automation software can streamline, automate and measure the way we communicate with prospects and customers. Before tackling a program, break down the process with these 5 steps.

  • Hold the Press (Kit)! Brand Awareness

    Hold the Press (Kit)!

    by rc

    It's time to forget the ole press kit and create a new, media kit. It's easily updatable and shareable compared to the outdated press kit. Learn how to get started and get creative with your positioning.

  • Social Media Marketing Trends: Pay-to-play to be found online Lead Generation

    Social Media Marketing Trends: Pay-to-play to be found online

    by Kacey Keegan

    Social media is not for the weak company. It's a pay-to-play world out there, so get caught up with past, current and future trends.

  • 3 Untold Rules of Brand Storytelling Brand Awareness

    3 Untold Rules of Brand Storytelling

    by rc

    Storytelling in business it hard, especially for leaders. So why is it so hard to do, and how can we make it easier? With these 3 untold rules, of course!

  • Why I Didn’t Show Up to Work Friday (Plus My Idea Worth Spreading) Employer Branding

    Why I Didn’t Show Up to Work Friday (Plus My Idea Worth Spreading)

    by rc

    At RC, we encourage our employees to focus on personal and professional development. See what our Content Director took from her afternoon at a TED Talks conference.

  • Mobilegeddon Demands Responsive Web Design Digital Transformation

    Mobilegeddon Demands Responsive Web Design

    by rc

    Mobile devices are now taking priority when it comes to search engines. Do you have a mobile-friendly, responsive web design?

  • The Naked Truth Employer Branding

    The Naked Truth

    by Kathy Steele

    Do you have a company mission statement, a long-term vision, and a list of values? Defining your mission, vision, and values can put you on the path to success. We speak from experience!

  • How Marketing Tactics Lead to Successful Recruiting Brand Awareness

    How Marketing Tactics Lead to Successful Recruiting

    by Julie Poulos

    The way you market your company directly affects your recruiting efforts. Showcase what prospective candidates want to know, like your brand story, company culture, and your mission, vision and values.

  • Choosing to be GREAT instead of BIG – Takeaways from the 2015 Small Giants Summit Employer Branding

    Choosing to be GREAT instead of BIG – Takeaways from the 2015 Small Giants Summit

    by Kathy Steele

    The Small Giants Summit never fails to bring about new ideas, new friendships and new memories year after year. Here are our takeaways from the 2015 SMC Summit.

  • The Social Media Filter Bubble Brand Awareness

    The Social Media Filter Bubble

    by Kacey Keegan

    Did you know that every click, share, search, upload, download, tweet, and post you make is being monitored? Technology tracks your interests and builds a personalized database known as the filter bubble.

  • The Cobbler’s Children Have No Shoes Lead Generation

    The Cobbler’s Children Have No Shoes

    by Kathy Steele

    You have likely heard the old proverb, “the cobbler’s children have no shoes”, in which the cobbler takes the time to make shoes for the townspeople, yet forgets to focus on making shoes for his own children. Around the time of our one-year anniversary as Red Caffeine, we recognized the unsettling truth—we’ve become the cobbler’s children.

  • How Paid Search Ads Impact Brand Awareness Brand Awareness

    How Paid Search Ads Impact Brand Awareness

    by rc

    It’s no surprise manufacturers of consumer products use paid search to build brand awareness. But what about the manufacturer that sells technical products to other businesses, whose target audience is narrow? Does it even make sense for them to consider paid search?

  • New Kid on the Block: The Good the Bad and the Hugging Employer Branding

    New Kid on the Block: The Good the Bad and the Hugging

    by Heather Carbray

    Starting a job anywhere as “the new kid” can be a daunting experience. You never know what to expect or who you will be working with, especially when it’s in a small close-knit group of people.

  • Alphabet Soup: B2B vs B2C in SEM Lead Generation

    Alphabet Soup: B2B vs B2C in SEM

    by rc

    Whether B2B or B2C, you better know your ABC’s—Always Be Converting. These could be micro-conversions, such as new subscribers, PDF downloads or regular conversions like lead submissions and online sales.

  • Mind to Matter: Teaching the Client to Speak Design Brand Awareness

    Mind to Matter: Teaching the Client to Speak Design

    by rc

    If you were to ask an individual what a brand is, they may only be able to describe it as a logo, when actually, the logo is an emblem that represents one aspect of the brand. The brand overall visually and strategically communicates the personality/culture of the company and its products and services.

  • The Obstacles in Designing for a Tablet Experience Digital Transformation

    The Obstacles in Designing for a Tablet Experience

    by Clarissa Johnstone

    When designing the UI/UX for a mobile/tablet experience, I believe the number one rule to keep in mind is “keep it simple”. Whether it’s a mobile view on a responsive website or a tablet app, you want the user experience to be as streamlined as possible; however, this doesn’t mean that there is any less work that goes into the planning and design process.

  • Handling Change: by a Boomer Entrepreneur

    Handling Change: by a Boomer Entrepreneur

    by Tom Walter

    It seems like just a few years ago when the great entrepreneur explosion of the late seventies and early eighties took place in the United States. The majority of the entrepreneurs that launched those companies and chose to stay versus sell are realizing the value of the business depends on positive relativity to their market. Are they changing and adapting?

  • Getting Social in Manufacturing Brand Awareness

    Getting Social in Manufacturing

    by Jim Carr

    I embraced the social networking phenomenon years ago and have been able to significantly leverage the marketing strategy of my manufacturing company in so many ways. Best of all, it’s free and it really can enhance a traditional marketing program, especially when you look at SEO (search engine optimization).

  • Reinventing Yourself: Breaking Bread, Lots of New and Values Employer Branding

    Reinventing Yourself: Breaking Bread, Lots of New and Values

    by Kathy Steele

    2014 has been a year of an incredible amount of change for us here at Red Caffeine. Our former company split into two and we became Red Caffeine Marketing + Technology.

  • Strategy: It All Starts Here

    Strategy: It All Starts Here

    by Jimmy Merritello

    We made a valuable choice a long time ago. We decided to NEVER build a logo, website, or any subsequent marketing material based on limited knowledge of a client, the business model, market, and perhaps most importantly, the target audiences. To really do things well, you need to have a plan; what we refer to as a strategy.

  • Don't Hit Send! Email Mistakes You Can't Take Back Brand Awareness

    Don't Hit Send! Email Mistakes You Can't Take Back

    by Kathy Steele

    Most professionals understand that there is an email etiquette to follow, but some of us don’t realize that those emails we send out could actually be hurting our reputation and putting our job at risk.