Made in Elk Grove Manufacturing & Technology Expo
Living a Business-Friendly Brand Promise
The Made in Elk Grove Manufacturing and Technology Expo takes place in the heart of Elk Grove Village - home to the largest industrial park in North America. The Village has sponsored and hosted the event since 2013, offering free booth space for Elk Grove-based businesses and free attendance to manufacturers and OEMs throughout the region. Red Caffeine drives event engagement through marketing campaigns including an event microsite and search engine optimization, email, social media, trade show signage and graphics, print collateral, influencer marketing and event partnerships, public relations, and on-site event management. The event consistently engages more than 100 local businesses and more than 1,000 regional attendees, showcasing one of the many ways that Elk Grove is working to be the most business-friendly community in the world.
Email Marketing Creates Hype
Part of a successful integrated campaign to promote Elk Grove's brand and decrease the industrial park vacancy rate, the Made in Elk Grove Manufacturing & Technology Expo is a key tactic to engage Elk Grove businesses, foster business retention, and demonstrate a true business-friendly approach throughout the state and region. The annual Expo provides OEMs, suppliers, and community partners with a unique opportunity to connect, collaborate, and cultivate relationships while promoting Elk Grove's vast industrial business community.
Email marketing is a key component of the event marketing strategy. With a database of attendees and exhibitors from the past seven years, combined with target lists of regional manufacturers and strategic co-marketing partnerships with influential groups in the manufacturing industry, email consistently drives the highest numbers of registrations and attendees. That's a certified win!
“The 2019 Made in Elk Grove Manufacturing & Technology Expo delivered an excellent experience to both the exhibitors and attendees! It is a fantastic place to make strategic industry connections while expanding one's local network of business leaders.”
-Kyle Kiperman, CraftedWild Cabinetry
Authentic Brand + Longevity
The Expo campaign is one piece of Elk Grove Village's robust marketing strategy, but like any campaign, it is only as strong as the brand that backs it up. Building on a foundation that dates back to 2012, Red Caffeine continues to partner with Elk Grove Village to reinforce its brand and refine its messaging to address the current opportunities and challenges in the marketplace.
Internal Adoption: When Elk Grove launched its Beyond Business Friendly brand, Red Caffeine facilitated an internal brand launch for all Village staff and stakeholders to provide tools and direction for living the brand promise in their day-to-day work. Over the years, Red Caffeine has continued to introduce new tools and messaging to support the Village's efforts, and to this day, the Village screens new hires based on their understanding of what it means to be business-friendly in their approaches.
Current Businesses Support: Red Caffeine maintains a series of high touch campaigns that reinforce Elk Grove's brand, demonstrate investment in the business community, and facilitate direct support for local business leaders.
Outreach/Brand Awareness: In partnership with the Village, Red Caffeine continues to engage priority audiences, including brokers, relocation experts, and business decision-makers, ensuring our message reaches and resonates with those who need to hear it.
“Exhibiting at the Elk Grove Expo each year has allowed us the opportunity to meet new prospects, manufacturers, and suppliers from our area and to grow our sales and marketing skills, as we don't often get the opportunity to exhibit in larger-scale trade shows.”
-Nick Lofendo, Mission Control Systems, Inc.
Red Caffeine developed a segmented marketing plan to kick-off the 2019 Expo, focusing on driving both attendance and exhibitor engagement. Using six years of prior data allowed us to benchmark engagement rates and fine-tune our approach, leading to year-over-year improvements and improved lead quality across both audience segments.
“I met prospective customers who are practically neighbors.”
-Bill Osborne, Excel Color Corporation
Elk Grove businesses represent a broad range of industries, including manufacturing, technology, retail, health care, warehousing, and logistics. They are a catalyst for growth and we're excited to continue supporting the Village through the Made in Elk Grove Expo.
Expo Overview - A Global Stage
A good expo or trade show event facilitates connection, and the Made in Elk Grove Manufacturing and Technology Expo is no exception. Local businesses not only have a chance to connect with international brands and potential customers and partners throughout the region, but they also have a chance to meet businesses right in their backyard who might be customers, suppliers or partners in the future. When your backyard is the largest industrial park in North America, sometimes it takes a Village to make sure the right connections are made.
Living Beyond Business Friendly - The Path Ahead
The Expo is one of many unique and innovative initiatives that Elk Grove Village is advancing, all driven by a mission to support the local business community. The event itself becomes an opportunity to spotlight the full spectrum of business-friendly initiatives at work, including the ongoing development of the Elk Grove Technology Park, the Village's commitment to 5G readiness, support for workforce development through partnerships with Elk Grove High School and the Golden Corridor Advanced Manufacturing Partnership, and more.