Experiences Off & Online
Amazon Web Services
Amazon Web Services (AWS) is a secure cloud services platform, offering computing power, database storage, content delivery, and other functionality to help businesses scale and grow. Red Caffeine became a preferred AWS Partner in 2017 to help deliver on key Lead Generation and Brand Awareness priorities. We currently work to support their multiple Field Marketing Enterprise & Global Solutions teams through strategy, creative development, and event planning.
Lead Generation - Cloud Migration Campaign
The Amazon Web Services (AWS) U.S. Field Marketing team came to Red Caffeine to build out a new digital Migration Campaign for their Greenfield accounts. The overall goal was to create a robust lead generation campaign in support of Field Marketing MQL and SQL goals.
Our challenge was to develop the creative strategy, and a new and unique singular visual language throughout all touch points for the campaign to create consistency as well as separation between topics.
Brand Awareness - Experience Amazing
Develop, Brand & Plan an engaging event series targeting AWS’s Greenfield Accounts. (Event series was in 2017, AWS rebranded in 2018). The project included theme development, creative assets and all event planning & management.
Experience Glassblowing in Saint Louis
Experience Live Science in Des Moines
Targeted Messaging - Windows on AWS
AWS needed creative concepts quickly to support a fast-approaching event targeted to developers. The goal was to create a simple language & design that speaks to the developer audience & workflow.
Lead Generation - Supporting the Global Migration Campaign
The campaign goal was to drive demand for AWS cloud migration services, storage solutions and business-critical app workloads with existing & new customers. Red Caffeine was tapped to help elevate the initial creative concepts and better deliver on the goals.