Our marketing execution services are the outbound efforts to distribute your content and to get in front of your desired customers, prospects, or recruits. Every client has a different execution strategy, designed for their target audience, that’s best-fit to achieve their business goals.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the organic efforts to boost unpaid digital traffic acquisition. SEO is a long-term strategy and requires constant website improvements and tech updates. SEO is much more complicated than just choosing the right keywords – content marketing, ranking, semantic searches, and backlinking must all be considered. Think of SEO as your 401K. It takes a while, but in the end, it was worth it.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is earning digital traffic and visibility from search engines through paid digital advertisements. A bulk of our SEM efforts are pay-per-click (PPC) advertisements. PPC increases traffic leads or sales quickly if you have the budget and an appropriate strategy. This concept is similar to the old-school print advertising that used a headline and call-to-action to promote a product or service. The difference is you can track results such as an increase in website visits, form fill outs, and online purchases.
Direct marketing just means communicating directly with a targeted list of clients or prospects through any communication channel. The most common channels are email and direct mail. Successful direct marketing isn’t about how much content you send them, it’s about sending them content that they care about that makes sense for where they are in the buying process. With any outreach, you should include a clear call-to-action for what you want the recipient to do next.
SOCIAL MEDIA MARKETING
There are many reasons social media marketing could be a good option for your organization. It’s literally “social” proof of who you are and what you do, as an avenue to distribute your thought leadership or product expertise content. It’s the perfect outlet for sharing your company culture and getting in front on new potential applicants. It’s useful for social listening, to keep in-the-know with what your consumers are talking about. It’s a sneaky way to key your eye on the competition. It’s a great backlink strategy to support your SEO.
Public relations means earning media versus the pay-to-play strategy. Our public relation specialists determine which topics, that support your brand position, resonate most within your industry. We identify publications, editors, or events to strategically align with your message. And we pitch. The outcome of public relations is increased brand awareness, trust and credibility, and the likelihood consumers will look to you for expertise in the future.
Are you hosting the experience or looking for a way to stand out at an upcoming industry event? Do you need help with an internal event to launch the expansion into a new territory or an employee engagement celebration? Either way, we can help you create a pre-show, during show, and post-show event strategy. Our team has expertise in coordinating events, marketing attendance, locking in keynote speakers, building welcome packets, and designing trade show booths, pop-up displays, or entire island experiences.