MEASURE, MONITOR, RESPOND
Our growth consulting services improve your business performance in sales, marketing, strategy, culture, and leadership. With a focus on B2B growth and people growth, our team members provide honest consultation on how to define and measure metrics such as pipeline, revenue, and marketing performance to achieve your business goals. But we don’t just consult, we also manage and execute your growth plan.
GOAL SETTING + VALIDATION
Everything we do maps back to the goals which is why they need to be measurable, meaningful, and achievable. By establishing goals, we agree upon what success looks like for you and the best supporting actions. There a multiple levels of goals: business goals, campaign goals, and tactical goals. We measure success based on industry averages, previous performance, and your desired outcomes. Then every quarter we revisit the goals to agree upon what stays the same or how we can raise the bar.
From day one of our business relationship, your organization is assigned a designated marketing manager. He or she maintains a holistic view of what we’re working on, how tactics work together, and what actions need tweaked to make more meaningful impact. Your marketing manager oversees all +strategy, +branding, +technology, and +marketing efforts to ensure every tactic maps to your vision or high-level business growth goals.
REPORTING + METRICS ANALYSIS
There are infinite data points and numbers that you could analyze. The challenge is figuring out which metrics matter. We help you understand the data points to drive decisions, based on your high-level business goals, campaign goals, and tactical efforts such as email engagement results. We don’t just hand over a report, we have frequent and consistent touch points to discuss performance metrics and the implications for how we should adjust or reposition what we’re doing.
INVESTOR PITCH PREPARATION
Designing an investor pitch deck requires a different strategy than a more established organization. You can’t rely on success stories or customer testimonials, but your pitch still needs to be compelling enough to make a sale. We work with badass startups to define the selling points that matter to investors: what your product or service is, why it’s innovative or unique, and the short-term and long-term benefits of working with you.
Marketing brings in the leads and it’s your salespeople’s job to close the deal. With that said, it’s critical that your sales team is equipped with the process, tools, and technology to effectively sell. Many of our clients lack in at least one area of this crucial trifecta. When that’s the case, we help you establish a sales process, build the tools you need, and develop or integrate the technologies to track meaningful data. Then, we train your team so they’re ready and able to use these resources to close the deal.
It all starts with a list. If you’re already working with us, you’re very familiar with this phrase. If you’re planning to work with us, you’re going to learn to love lists and segmentation. Truly, marketing does start with a list. Before we can market to your audience, we need to define who those target people are. When you don’t have a massive pipeline of ideal prospects, we can help track down your targeted new business using your buyer personas as our guide.