TELL YOUR TALE
If you want to be known, you need to give your clients and prospects a reason the read about you. The content you create needs to be useful, entertaining, and supportive of your organization’s brand position. To get started, you just need a couple interesting content hooks because there’s a handy content strategy that we call, “write once, repurpose many.” Plus, creating content is a great SEO strategy. The more content you create for your website, the easier it is for you to be found online.
Case studies are success stories about solving industry pain points. Your story should explain your customer’s challenge, the solution your brand provided, and the resulting impact for your customer felt after engaging with your company. Case studies are multi-functional tools for your organization. They’re great stories to share with your existing network and useful sales tools to show proof of your organization’s value to new business.
Annual reports are advanced content pieces that dive deep into an industry topic, provide readers with valuable insights, and position your organization as thought leaders within your market. To create an engaging report, the information must be current and accurate. Not every organization has a big enough book of business to create statistically significant industry reports. But if you do have substantial numbers, creating an annual industry report provides your organization with a high-calorie conversation piece to talk about and a reason to be talked about.
It’s becoming increasingly important to have an integrated multimedia marketing approach. While we love to tell stories, people are spending less time reading and more time skimming or watching. Webinars are a great resource to practice our philosophy, “write once, repurpose many.” What best practices or new practices are you already talking about? This is an opportunity to educate your audience on your area of expertise.
Blogging is a great way to produce value for your prospects and clients before asking for anything in return. By sharing your expertise, you are educating your audience on useful information while also building trust in your organization. A great blog starts with a great blog strategy. You need to know your audience. A successful blog can attract new business while entertaining existing clients. Let’s get blogging.
Our in-house video editors can add custom intros and outros to make your video series more memorable, crop videos for social sharing, or combine multiple clips for a seamless viewing experience. You can use videos to capture the essence of your brand in motion picture and make your company stand-out. Videos are also well-received interactive features for your website, emails, and social media platforms.
Infographics communicate information or data through visual images. They’re graphically stimulating and easy to understand. They’re a great stand-alone piece but are also useful as complementary support to other content such as blogs or emails. What type of content is good for infographics? Chronological content, step-by-step guides, and data or results.
Motion design makes an interactive digital experience for your audience. Our designers and developers can code graphics to animate on screen, slide on or off a page, or load as you scroll to make you want to keep reading. You can also use animated graphics and gifs as entertaining features for your emails and social media posts.
From naming your podcast, planning the content, building the audience, and editing the audio, we’ve got a guy for that. Well, we have a few guys and gals who specialize in each area. As your full-service agency, we can assist you with each step to producing at badass podcast on the topic of your choice.
The recruitment assets that you need depend on your business and the type of talent you’re hoping to recruit. Your recruitment tool kit could include branded job descriptions, a careers page on your website, a video about your organization culture or testimonials from current employees on their work experience. It can also be social media graphics for job post or some swag to bring to your next career fair. Just like when you market to bring in new business, you need to know your audience.