Beyond the Pitch:
Aligning Sales Strategies
with Customer Needs -
Join us on May 9th, 2024
TARGETED PROGRAM LAUNCH SHATTERS SALES GOALS IN 6 WEEKS
Growth Lanes - New Products or Service | Organic Market Share
The Growth Opportunity:
Molis Coaching is an online, on-demand membership-based learning platform for dental practices. Dr. Molis trains and educates dentists on the Invisalign products and procedures, allowing them to add this highly regarded technique and revenue opportunity to their practices. The platform has been offered since 2017 with several levels of participation. In 2022, Molis set sights on providing the Paced program – a premium, 12-week immersive course of the entire training library with limited enrollment.
The Highlights:
- Design a segmented strategic plan to build buzz for the new offering and drive enrollment
- Execute a multi-pronged sales campaign including pitch decks for sales calls and digital and social marketing tactics
- Create a superior member experience with highly engaging programming and continuous communications
PLAN METHODOLOGY
GROWTH & STRATEGY PLANNING
NEW SUBSCRIPTION-BASED PROGRAM WAS DESIGNED FOR A SUPERIOR USER EXPERIENCE
CAMPAIGN PLAN
A MULTI-CHANNEL JOURNEY KEPT THE CAMPAIGN TOP OF MIND FOR PROSPECTS
DRIVING PERFORMANCE
MODERNIZED UI FACILITATED PROSPECT TO MEMBER CONVERSION
MEASURABLE OUTCOMES
SUCCESSFUL PROGRAM LAUNCH DRIVES ENTIRE PLATFORM'S GROWTH
EMPHASIS ON PLANNING SETS PROGRAM
LAUNCH UP FOR QUICK WINS
“Red Caffeine has served as our full-service Marketing experts for going on 3 years. As our needs have grown and evolved, so too has Red Caffeine’s service. Not only do we turn to them for marketing expertise, we thoroughly enjoy the people behind the service. Fast, smart, professional, and fun. They aren’t just service providers, they’re seamlessly integrated members of our own team.”
Scott Curran
Molis Coaching
“Our business would not have increased 50 % year over year without our partnership with Red Caffeine. We rely on their marketing expertise, from social media strategy to email campaigns!”
Ryan Molis
Molis Coaching
