BSGtech, a technology partner providing comprehensive, full-service I.T. solutions, grew its successful business over the last ten years by supporting numerous organizations in an array of industries. With a philosophy of being "everything to everyone," they lacked a focused sales strategy that would allow them to continue to grow effectively. We recognized they had developed specialized skills that we could elevate to provide value to select market targets through our discovery process. There was an opportunity to evolve their brand to be uniquely positioned to solve problems in a few niche market categories, but their manufacturing offering rose to the top. The BSGtech offering was well matched to serve the growing need for the digital transformation of work practices, systems, and security. Red Caffeine is helping tell that story.
- Developed a new logo, tagline & brand story to modernize & evolve the brand
- Analyzed current client mix & marketplace needs--chose to lean into the Manufacturing & Supply Chain industries given expertise & experience
- Used consumer insights to create their value propositions & targeted contact list
- Built a manufacturing & supply chain lead generation campaign that includes a 12-week, multi-touchpoint customer journey